L. J. SHRUM

Professor

Marketing

Biography

L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.

L. J. Shrum is a consumer psychologist whose research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information is used in the construction of values, attitudes and beliefs. His most recent research has focused on the multiples roles of the self in consumer judgment, particularly with respect to self-threat and its influence on materialism and conspicuous consumption. Other areas of research include psycholinguistics, and culture and its relation to consumer behavior. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research, and Public Opinion Quarterly, as well as numerous edited books. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, was published in 2012. His research has received a number of awards, including a Best Article Award from the Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. He is past president of the Society for Consumer Psychology, and currently serves on the editorial review boards of Journal of Consumer Research, Journal of Consumer Psychology, and Media Psychology.

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Scientific articles

The Effects of Social Media Consumption on Adolescent Psychological Well-Being

The Journal of the Association for Consumer Research, April 2024, vol. 9, n° 2, pp 119-140, (in coll. with E. FUMAGALLI, T. LOWREY)

A product’s connection to self-threat domain determines self-control impairment consequences of within-domain compensatory consumption

Journal of Consumer Marketing, 2024, vol. 41, n° 4, pp 369-377, (in coll. with N. Rustagi)

The metaverse and consumer psychology: An introduction to Research Dialogue

Journal of Consumer Psychology, January 2024, vol. 34, n° 1, pp 140-141,

Shockvertising: The effect of disgust exposure on viewers’ nonconscious behavioral responses

Current Research in Ecological and Social Psychology, 2024, vol. 6, pp 100172, (in coll. with E. Fumagalli)

Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study

Journal of Consumer Psychology, July 2023, vol. 33, n° 3, pp 591-601, (in coll. with E. D. T. JASPERS, M. PANDELAERE, R. G. M. PIETERS)

Causes and consequences of missed opportunities for prosociality: Introduction to Research Dialogue

Journal of Consumer Psychology, January 2023, vol. 33, n° 1, pp 197-198,

Men Engage in Self-Deceptive Enhancement Whereas Women Engage in Impression Management

Psychology and Marketing, July 2023, vol. 40, n° 7, pp 1405-1416, (in coll. with A. LALWANI, H. LEE, M. VISWANATHAN)

Coping with loneliness through consumption

Journal of Consumer Psychology, April 2023, vol. 33, n° 2, pp 441-465, (in coll. with E. Fumagalli, T. LOWREY)

Brands and Social Justice Movements: The Effects of True vs. Performative Allyship on Brand Evaluation

The Journal of the Association for Consumer Research, January 2023, vol. 8, n° 1, pp 1-12, (in coll. with N. SPIELMANN, S. DOBSCHA)

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Journal of Macromarketing, December 2022, vol. 42, n° 4, pp 624-629, (in coll. with S. Kim, K. Park)

Books

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Routledge, London 2012

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press 2003

Chapters in edited books

Language and consumer psychology.

Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV , 451-470

Fulfilling identity motives through luxury consumption

Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II , 57-74

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

Cultivation Theory: Effects and Underlying Processes

The International Encyclopedia Of Media Effects, Patrick Rössler, Cynthia A. Hoffner, Liesbet van Zoonen, John Wiley & Sons US

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 235-243

Self-Threats and Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 216-224

Proceedings

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)

You run when time flies: Time metaphors affect inferences from the speed of time

SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, Tina M. LOWREY)

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)

Working papers

Chronically Lonely Consumers Avoid Rather than Seek Out Interpersonal Touch-Related Services Because of Lack of Interpersonal Trust and Comfort with Interpersonal Touch

Cahier de Recherche du Groupe HEC , 2022

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

Cahier de Recherche du Groupe HEC , 2020

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Cahier de Recherche du Groupe HEC , 2020

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Cahier de Recherche du Groupe HEC , 2018

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Cahier de Recherche du Groupe HEC , 2018

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair

Cahier de Recherche du Groupe HEC , 2018

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Cahier de Recherche du Groupe HEC , 2016

The Role of Cultural Communication Norms in Social Exclusion Effects