Men and women value a product differently depending on whether it has a male or female brand representation — think …
The case examines the topic of trust repair with Jayda Moore, a fictitious … that specializes in marketing consulting. Jayda has been the manager of the consumer goods team at MarketMinds since September 2022 …
Envy between employees can affect a firm’s performance. In their study, Tomasz Obloj and Todd Zenger investigate what makes us compare ourselves to others at work and what this means for the firm we work for. They find that proximity to those we …
… how to coordinate marketing and sales functions to enhance their collaboration, it is also necessary to help them avoid “stifling” each other through that collaboration. A study led by Dominique …
… unveiled a new definition of ambiguity attitude during the latest D-TEA conference on decision making, organized … . This was acknowledged and congratulated by decision-theory expert Peter Wakker . In this interview, Mr Wang explains what does he brings both to the field of decision sciences and to practice. …
… kids this holiday season? As children get older, giving them something they can experience (live through) instead of material things makes them happier, according to new research published by HEC …
… corruption in national institutions and service systems. They set out to learn: what can be done to enhance this unintended benefit and further curb corruption in nations? …
… an overall negative impact, certain merchants could boost their online review ratings by running Groupon-type deals. Li discusses the need for managers to assess online reviews and ratings carefully, and to consider both the pros and cons of Groupon-type promotions. …
How can companies optimize their long-term investment decisions? To answer this … Bertrand Quélin and Charlotte Krychowski have studied the use of real options. Drawing on the case of a cell phone provider, have shown that by …
… Accounting & Control (CCMP 2017), for which she received the prize for the best mini cases in 2017. Professor Malleret was also the winner of the HEC Foundation best article Prize in 1995 …
