The image of a Falcon rocket topped by the Crew Dragon capsule designed and manufactured by private company SpaceX as part of a NASA mission, has struck world public opinion in May 2020. Like its landing in the Gulf of Mexico a few weeks later, in early August. It illustrates the profound changes that have affected the space industry in recent years. In this article, Professor of international business law Lucien Rapp describes the transformation of the space industry and the strategies developed to enter the space market, as well as the challenges of its privatization for the future of the industry.
The Covid-19 health crisis has placed millions of employees under lockdown. While digital technology enables some to work remotely, others are forced into unemployment, hence disrupting business operations in an unprecedented way. Is this a case for the development of the use of artificial intelligence and robots to assist or to replace humans? HEC Paris Assistant Professor Sangseok You, explains how AI and robots are used and what it means for the future of work.
How can herding and social media word-of-mouth increase the demand online? In this interview, Xitong Li, Associate Professor of Information Systems at HEC Paris, unveils his latest research co-authored by Lynn Wu of the Wharton School, University of Pennsylvania, revealing what they have found from Groupon’s combination of both techniques.
Business Opportunities for entrepreneurs arise as renewables energies come under the spotlight in the Gulf Cooperation Council (GCC).
