A new business case written by Nils Plambeck, Associate Professor of Strategy & Business Policy at HEC Paris, has been published recently on The Case Centre. The fictional case study is conceptualized on two levels, by exploring the concept of power and influence through an example of Obama’s presidency, and by describing an EMBA student’s power basis.
“Gravity-defying fashion” business case has been published recently on The Case Centre. Luxury expert, professor of Marketing Anne Michaut, investigated books, articles, and online databases on the fascinating yet still unknown topic of digital fashion, and from this study, shared insights through a fictitious business case.
A new business case, “Circular magic? carpets reborn at Desso”, authored by Professors Laurence Lehmann-Ortega and Hélène Musikas of HEC Paris and Ghali Benkirane (H2023) has just been published with the Case Centre.
How to improve and digitalize carbon accounting at the service of a decarbonization strategy? A new business case on carbon accounting by Associate Professor of Accounting and Management Control Hélène Löning and graduate Floriane Desbordes of HEC Paris, co-authored by Jean-Pierre Francisco from Colas company, has been published on the Case Centre platform. This two-part business case intends to stimulate a discussion on the forthcoming regulation on carbon reporting, and discusses the carbon accounting practices of Colas, builder of large infrastructure projects.
“Colas: Sunny road ahead to innovation” case written by HEC Paris professors of Strategy and Public Policy Laurence Lehmann-Ortega and Bertrand V. Quélin has been released on the Case Centre platform. The case's objective is to explore how established firms innovate.
The business case “Preparing future leaders at Ateme” by Valérie Gauthier, Associate Professor of Languages and Cultures at HEC Paris, has been published on The Case Centre. Based on the Professor’s experience and expertise in relational leadership built over 30 years of research and practice, the case explores how and why a growing tech company prepares today’s talents to face tomorrow’s leadership challenges.
The case on Camif by Margot Bréard, HEC Paris graduate, in collaboration with Bénédicte Faivre-Tavignot and Laurence Lehmann-Ortega, Education Track Professors of Strategy and Business Policy at HEC Paris, has been published by the Case Centre platform. It investigates the process of defining a company’s overarching ‘purpose’, it emphasizes the link between purpose and corporate culture and shows the transformative power a strong purpose statement has for the organization and how its strategy is deployed.
“Montrennoble: Flourishing sustainable city in France” case, written by HEC Paris Professor Bertrand V. Quélin, Bouygues Chair Professor in Smart City and the Common Good and HEC graduate Isaure Fraissinet, has just been released on the Case Centre platform. The case's objective is to help participants analyze the needs of a sustainable and smart city in an encompassing manner, meeting the city’s energy and mobility needs today as well as anticipating the future.
The business case study co-authored by Sam Aflaki, Professor of Operations Management and Sara Rezaee Vessal, Assistant Professor of Operations Management at ESSEC, and HEC Paris graduate Victoria Reca, has just been released on The Case Centre platform. The case tackles the societal taboo topic of menstrual hygiene management at the work place of women textile factory workers who do not have adequate access to self-care products.
The case study on Alenvi, by HEC Paris graduate Léa Veiga-Planells and Strategy Professor Laurence Lehmann-Ortega, demonstrates how managerial innovation enables a business model to be reinvented in a mature and non-digitized sector and to assess the role that business purpose can play in shaping company's strategy.
