Master in Marketing Master in Marketing

Get the #1 worldwide education in Marketing
From design-thinking and product development to data-driven analysis and decision-making, innovative business models, neurosciences, Marketing 4.0 or Sustainability-driven Marketing and Brand Management, capitalize on the latest knowledge in marketing.

Join the next generation of marketing leaders
Benefit from a perfect balance between theory, experience, and hands-on application. Master the frameworks and tools to innovate, pioneer new markets, develop innovative business models and leverage the digital, technological and sustainable disruptions.

Access to the industry’s top players
Students work on a number of real-life business cases with leading partner companies (e.g. L’Oréal, Danone, LVMH, Procter and Gamble, BCG, McKinsey, GS1, Unibail Rodamco Westfield, Google , DDB …) in an international environment.

A customizable program
Customizable tracks enable you to tailor the program content to your professional ambitions and understand the impact of technology on marketing practices and all the latest trends in the marketing world

Launch your startup company
You can become both marketing experts and entrepreneurs by joining the HEC-42 Startup launchpad and follow dedicated courses in entrepreneurship along with the marketing curriculum.

Intensive career coaching
HEC Paris offers world-class career guidance through numerous workshops, mock interviews, and networking events.

Ranked #1 out of 93 other global Master in Marketing (2025, QS ranking), HEC Paris upholds its reputation as the top global Master’s program in Marketing. Perfect scores in Employability and Alumni Outcomes are testimony of this course’s ability to provide graduates with solid results in the ever-evolving world of marketing.