Aller au contenu principal
A propos d'HEC A propos d'HEC
Summer School Summer School
Faculté et Recherche Faculté et Recherche
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
Programme PhD Programme PhD
Executive Education Executive Education
HEC Online HEC Online
A propos d'HEC
En bref En bref
Qui sommes-nous ? Qui sommes-nous ?
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversité et inclusion Diversité et inclusion
Fondation HEC Fondation HEC
Vie du campus Vie du campus
Rapport d'activité Rapport d'activité
Summer School
Youth programs Youth programs
Summer programs Summer programs
Online Programs Online Programs
Faculté et Recherche
À propos À propos
Corps professoral Corps professoral
Départements Départements
Centres Centres
Chaires Chaires
Financements Financements
Knowledge@HEC Knowledge@HEC
Grande Ecole
& Masters
Grande Ecole
Master in Management
Grande Ecole
Master in Management
Programmes
Masters
Programmes
Masters
Doubles
Diplômes
Doubles
Diplômes
Programmes
Bachelor
Programmes
Bachelor
Programmes
Summer
Programmes
Summer
Exchange
students
Exchange
students
Vie
Etudiante
Vie
Etudiante
Notre
différence
Notre
différence
Bachelor Programs
Vue d'ensemble Vue d'ensemble
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
Programme PhD
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Accueil Accueil
Qui sommes-nous ? Qui sommes-nous ?
Univers de formation Univers de formation
Programmes Programmes
Offres entreprises Offres entreprises
Événements/Actualités Événements/Actualités
Contacts Contacts
HEC Online
En bref En bref
Programmes Executive Programmes Executive
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Faculté et Recherche

Augmenting Human Creativity in Brainstorming Sessions with Artificial Intelligence

24 Aoû
2023
11H45 - 13H15
Jouy-en-Josas
Anglais

Participer

Ajouter au calendrier
2023-08-24T11:45:00 2023-08-24T13:15:00 Augmenting Human Creativity in Brainstorming Sessions with Artificial Intelligence Research Seminar Management & Human Resources and Marketing Department Speaker: Vera Blazevic   Radboud University, NL Bernard Ramanantsoa room Jouy-en-Josas

Research Seminar

Management & Human Resources and Marketing Department

Speaker: Vera Blazevic  

Radboud University, NL

Bernard Ramanantsoa room

Abstract:

This paper investigates how artificial intelligence, in particular transformer-based language models like GPT-3, provide a highly scalable solution for augmenting human creativity and overcoming the productivity loss in interactive brainstorming groups. We conduct a one-factorial between-subjects lab experiment, in which participants brainstorm ideas for a common question. Additionally, we complement results with qualitative insights. We compare nominal groups (humans brainstorming individually), interactive groups (humans brainstorming together as a team), hybrid groups (a human brainstorming together with an AI), and AI-only control groups. Our results indicate that hybrid groups outperform both interactive and nominal groups in terms of the number of generated ideas and perform on par in terms of brainstorming creativity while requiring only half the human resources. Furthermore, our study suggests that AI could even replace human ideation altogether. We discuss why such an interpretation of our findings might be too hasty and shortsighted, consider important implications, and derive avenues for future research.

 

The seminar will be delivered in hybrid format.

Please sign up for the format of  your participation here

Participer

Ajouter au calendrier
2023-08-24T11:45:00 2023-08-24T13:15:00 Augmenting Human Creativity in Brainstorming Sessions with Artificial Intelligence Research Seminar Management & Human Resources and Marketing Department Speaker: Vera Blazevic   Radboud University, NL Bernard Ramanantsoa room Jouy-en-Josas