Barbara STOTTINGER
Professeur (Education Track)
Marketing
Biographie
With over 25 years of experience in academia and academic management, Dr. Barbara Stöttinger has built a distinguished career, most notably as Dean of WU Vienna’s Executive Academy over the past 9 years. In this role, she oversaw a diverse portfolio of post-experience education, including EMBA, LLM, specialized master’s programs, and the Executive Education division. Her longstanding track record as an executive educator in Marketing and International Marketing spans North America, Europe, and Asia, earning her several prestigious teaching awards in recognition of her excellence.
Dr. Stöttinger is driven by a profound passion for teaching and learning, firmly believing in the transformative power of knowledge and the importance of fostering a diverse network of curious minds to shape the future. Her leadership approach uniquely combines strategic thinking with operational execution, inspiring those around her while leading by example. Known for her solution-oriented mindset, she excels in identifying and nurturing individuals’ strengths, creating collaborative environments that promote high performance, even under pressure. Her unwavering commitment to her values provides clarity and direction, enabling her to effectively motivate teams and drive impactful outcomes.
Her research interests focus on international export and pricing issues, as well as international consumer behavior. Dr. Stöttinger‘s scholarly work has been published in well-established journals in the field, including the Journal of International Marketing, Business Horizons, International Business Review, Management International Review, Marketing Education Review, Psychology & Marketing, Journal of Consumer Behavior, and International Marketing Review. Additionally, she is a co-author of a widely used textbook on Global Marketing Management.
Articles scientifiques
Marketing Intelligence and Planning, 2021, vol. 39, n° 7, pp 873-892, (in coll. with F.-J. Molina-Castillo, E. Penz)
Canadian Journal of Administrative Sciences - Revue Canadienne des Sciences de l'Administration, 2019, vol. 36, n° 3, pp 306-321, (in coll. with Y. Qin, L. H. Shi, E. Cavusgil)
International Marketing Review, 2019, vol. 36, n° 5, pp 805-827, (in coll. with E. Penz)
Business Horizons, mars-avril 2018, vol. 61, n° 2, pp 229-237, (in coll. with Y. Qin, L. H. Shi, L. Song, K. (. Tan)
Rutgers Business Review, automne 2016, vol. 1, n° 1, pp 1-26, (in coll. with C. EVIRGEN, L. LEI, P. MOIZER, R. D. PHILLIPS, M. WILSON)
Chapitres d'ouvrages
The Routledge Companion To European Business, Gabriele Suder, Monica Riviere, Johan Lindeque, Francis & Taylor Publishing, 6 , 250-270
Handbook Of Research On Counterfeiting And Illicit Trade, Peggy E. Chaudhry, Edward Elgar Publishing, 5 , 387-403
Ethics In Marketing ¿ International Cases And Perspectives, Murphy, P., Laczniak, GR and Prothero, A., Routledge, London, 1-15
Developments In Marketing Science, Petruzzellis, Luca; Winer, Russell S., Springer, New York, 505-510
Articles scientifiques
Marketing Intelligence and Planning, 2021, vol. 39, n° 7, pp 873-892, (in coll. with F.-J. Molina-Castillo, E. Penz)
International Marketing Review, 2019, vol. 36, n° 5, pp 805-827, (in coll. with E. Penz)
Canadian Journal of Administrative Sciences - Revue Canadienne des Sciences de l'Administration, 2019, vol. 36, n° 3, pp 306-321, (in coll. with Y. Qin, L. H. Shi, E. Cavusgil)
Business Horizons, mars-avril 2018, vol. 61, n° 2, pp 229-237, (in coll. with Y. Qin, L. H. Shi, L. Song, K. (. Tan)
Chapitres d'ouvrages
The Routledge Companion To European Business, Gabriele Suder, Monica Riviere, Johan Lindeque, Francis & Taylor Publishing, 6 , 250-270
Handbook Of Research On Counterfeiting And Illicit Trade, Peggy E. Chaudhry, Edward Elgar Publishing, 5 , 387-403
Ethics In Marketing ¿ International Cases And Perspectives, Murphy, P., Laczniak, GR and Prothero, A., Routledge, London, 1-15
Developments In Marketing Science, Petruzzellis, Luca; Winer, Russell S., Springer, New York, 505-510
Formation
Nominations académiques
Responsabilités académiques à HEC
- 2024- Professeur (Education Track), Marketing HEC Paris
Responsabilités académiques externes
- 2015-2024 Dean - WU Executive Academy Vienna University of Economics and Business