Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Égalité des chances Égalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
The HEC
Foundation
The HEC
Foundation
Campus life Campus life
Activity Reports Activity Reports
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Executive programs Executive programs
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Chaires d'enseignement LVMH

LVMH

Corporate Initiative

Executive Director: Anne Michaut, Associate Professor (Education Track) & Associate Dean for Education Track and Pedagogy

LOGO LVMH

 

 

WELCOME TO THE NEW LVMH CORPORATE INTIATIVE AT HEC PARIS!

 

THE CONCEPT IN BRIEF

The objectives of the corporate initiative with LVMH are to build an academic experience that is modular (with participants allowed to choose the topics that mostly interest them), participative (participants will co-create content), inclusive (not open to certificate participants only but to a broader audience) and echoic (enabling content to resonate beyond the participants' involved and be visible outside as well). The certificate enables you to discover the luxury sector and its specific management principles AND reflect upon the key challenges of engagement and commitment, sustainability, diversity, inclusiveness. It is open to all contributions from different specializations, backgrounds. 

 

TOPICS COVERED & MODULE SELECTION

The LVMH academic initiative consists of 7 modules starting in November (asynchronous online content) until May (synchronous modules). The Certificate will be awarded upon completion of 5 modules. Participants may decide to participate to more modules if they wish.

 

Les Modules

 

MODULE 1 – Luxury business today (from Nov.), full online asynchronous

MODULE 2 – The New Customer (from Jan.), full online asynchronous

MODULE 3 – Luxury in the era of big data and AI

MODULE 4 – Diversity and Inclusion - Crafting your career in luxury

MODULE 5 – Sustainability & climate change challenges (in collaboration with Certificate Climate)

MODULE 6 – Art and Luxury - Preserving know-how in today’s luxury context

MODULE 7 – Client experience

 

MODULES WILL ENCOMPASS

  • An inspiring keynote speaker from LVMH or one of the Maison or a panel of speakers – open to LVMH partner universities and schools
  • Synchronous (from module 3 onwards) and asynchronous academic content, coordinated by Anne Michaut with selected speakers from HEC Paris faculty or external experts when relevant – a selection of the material produced will be available for the future LVMH Inside platform
  • A team project, initiated by students and illustrating their views on the topic at stake
  • Coaching for the project coordinated by Anne Michaut with selected tutors from HEC Paris faculty or external experts when relevant.
  • An iconic LVMH venue visit

The certificate offers a comprehensive and blended academic experience, including asynchronous and synchronous academic content, knowledge sharing with top-notch executives from LVMH and hands-on experience through exclusive virtual visits and multiple projects and workshops.

 

DETAILS ON LVMH INVOLVEMENT 

LVMH is highly involved in the corporate initiative with career and academic events. They identify internal experts, and their Maisons’ best practices to share with participants in each module. They may be involved through a conference on a selected topic with a keynote speech, a broader panel, animating a workshop, ensuring a briefing and debriefing of a project, providing feedback on a project, etc…

 

FACULTY & SPEAKERS 

Faculty 

  • Anne Michaut, Associate Professor (Education Track) - module 1, 2, 3, 7
  • Gachoucha Kretz, Associate Professor (Education Track) - module 2
  • Corinne Dauger, Affiliate Professor - module 2, 6
  • Christophe Spaenjers, Associate Professor, module 6
  • Jean-Noël Kapferer, Emeritus Professor, module 3

LVMH Guest speaker (examples from 2021)

  • Veronique Courtois, CEO Guerlain (Feb. 4th)
  • Damien Bertrand, Managing Director Dior Couture (Nov. 19th)
  • Laure Baume, Chief Consumer Officer Moet Hennessy, Trent Power, Head of Clientelling LVMH, Antoine Auvinet,  Global Omnichannel & Client Director Celine (Jan 18th)
  • Vincent Barale, Supply Chain Director Louis Vuitton and Séverine Pinault, Supply Chain Director Fendi (March 8th)
  • Léa Baudoin, Natacha Lamour and Nicolas Stress for SHERO, EllesVMH and AlLVMHPride (April 8th) 
  • Fabien Vallerian, communication Director Ruinart and Charlie Smith, CMO Loewe (May 12th)

Guest speakers - more faculty

  • Laurent Delporte, Adjunct faculty at HEC Paris, founder Delporte consulting - module 3
  • Martine Naman, Adjunct faculty at HEC Paris, director at Rainbow gems - module 4
  • Jean Revis, Founder MAD network and David Bourguignon, both Adjunct faculty at HEC Paris - module 7
  • Laure du Pavillon, director at Ecole Lesage - module 4
  • Cécile Fouques-Duparc, Adjunct faculty at HEC Paris, mentor at Station F - module 5
  • Julie Benhammo, "serial" entrepreneur and leadership coach - module 4
  • Pascal Monfort, Founder REC trendsmarketing - module 3