Craig L. ANDERSON

Assistant Professor

Marketing

anderson@hec.fr https://craiglanderson.com/

Biography

Craig L. Anderson is an Assistant Professor of Marketing at HEC Paris. He received his PhD from the University of California, Berkeley in Social Psychology and subsequently conducted research as the Postdoctoral Scholar in Marketing at the Olin Business School at Washington University in St. Louis.

His expertise is in affective science, that is, how people’s emotions and their attempts to regulate their emotions impact their behavior, choices, and relationships. He uses diverse methodologies in his research, including psychophysiology, neuroendocrinology, field studies, peer report, personality assessment, expressive behavior coding, daily diaries, and neurogenetics. His work has been published in top journals such as the Journal of Personality and Social Psychology, and the Journal of Experimental Psychology.

His current research interests include the impact of brand transgressions on consumer-brand relationships and sustainable consumer behavior. He also has a longstanding interest in the emotion of awe and is currently investigating how this emotion promotes the curiosity and well-being of consumers.

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Scientific articles

Culture and Awe: Understanding Awe as a Mixed Emotion

Affective Science, June 2024, vol. 50, pp 160-170, (in coll. with J. E. Stellar, Y. Bai, A. Gordon, G. D. McNeil, K. Peng, D. Keltner)

Awe, daily stress, and elevated life satisfaction

Journal of Personality and Social Psychology, April 2021, vol. 120, n° 4, pp 837-860, (in coll. with Y. Bai, J. Ocampo, G. Jin, S. Chen, V. Benet-Martinez, M. Monroy, D. Keltner)

Awe is associated with creative personality, convergent creativity, and everyday creativity.

Psychology of Aesthetics, Creativity, and the Arts, 2021, (in coll. with J. W. Zhang, R. T. Howell, P. Razavi, H. Shaban-Azad, W. J. Chai, T. Ramis, Z. Mello, M. Monroy, D. Keltner)

When does changing emotions harm authenticity? Distinct reappraisal strategies differentially impact subjective and observer-rated authenticity

Self and Identity, 2020, vol. 19, n° 5, pp 590-612, (in coll. with S. Chen, Ö. Ayduk)

Are awe‐prone people more curious? The relationship between dispositional awe, curiosity, and academic outcomes

Journal of Personality, August 2020, vol. 88, n° 4, pp 762-779, (in coll. with D. D. Dixson, M. Monroy, D. Keltner)

Profiles in empathy: Different empathic responses to emotional and physical suffering.

Journal of Experimental Psychology -General, July 2020, vol. 149, n° 7, pp 1398-1416, (in coll. with J. E. Stellar, A. Gatchpazian)

Measuring Positive Emotions: an Examination of the Reliability and Structural Validity of Scores on the Seven Dispositional Positive Emotions Scales

Journal of Well-Being Assessment, December 2018, vol. 2, pp 115-133, (in coll. with D. D. Dixson, D. Keltner)

Awe in nature heals: Evidence from military veterans, at-risk youth, and college students.

Emotion, December 2018, vol. 18, n° 8, pp 1195-1202, (in coll. with M. Monroy, D. Keltner)

Emotion in the wilds of nature: The coherence and contagion of fear during threatening group-based outdoors experiences.

Emotion, April 2018, vol. 18, n° 3, pp 355-368, (in coll. with M. Monroy, D. Keltner)

Awe and humility

Journal of Personality and Social Psychology, 2018, vol. 114, n° 2, pp 258-269, (in coll. with J. E. Stellar, A. Gordon, P. K. Piff, G. D. McNeil, D. Keltner)

Scientific articles

Culture and Awe: Understanding Awe as a Mixed Emotion

Affective Science, June 2024, vol. 50, pp 160-170, (in coll. with J. E. Stellar, Y. Bai, A. Gordon, G. D. McNeil, K. Peng, D. Keltner)

Awe is associated with creative personality, convergent creativity, and everyday creativity.

Psychology of Aesthetics, Creativity, and the Arts, 2021, (in coll. with J. W. Zhang, R. T. Howell, P. Razavi, H. Shaban-Azad, W. J. Chai, T. Ramis, Z. Mello, M. Monroy, D. Keltner)

Awe, daily stress, and elevated life satisfaction

Journal of Personality and Social Psychology, April 2021, vol. 120, n° 4, pp 837-860, (in coll. with Y. Bai, J. Ocampo, G. Jin, S. Chen, V. Benet-Martinez, M. Monroy, D. Keltner)

Are awe‐prone people more curious? The relationship between dispositional awe, curiosity, and academic outcomes

Journal of Personality, August 2020, vol. 88, n° 4, pp 762-779, (in coll. with D. D. Dixson, M. Monroy, D. Keltner)

Education

2016
Ph.D. in Social-Personality Psychology, University of California, Berkeley - USA

Academic appointments

Academic Responsibilities at HEC

2023- Assistant Professor, Marketing HEC Paris
2023- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris, GREGHEC HEC Paris

External Academic Responsibilities

2019-2023 Postdoctoral Research Scholar in Marketing Washington University in Saint-Louis, Olin Business School

Scientific Activities

Membership in Academic or Professional Organisation

Association for Consumer Research; Society for Consumer Psychology; Society for Judgement and Decision Making; Society for Personality and Social Psychology; Society for Affective Science

Editorial activities

2021- Editorial board: Affective Science

Ad hoc reviewing: Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Emotion, Frontiers in Psychology: Emotion Science