Laurent MARUANI
Emeritus Professor
Marketing
Biography
Born in Tunis, Laurent Maruani holds an M.Sc. degree from HEC, a BA from Paris VII and also a degree in Economics from Paris IX.
After having worked for several ministries, for the European Union and the French Presidency, he became a Professor for the HEC Group in 1979, for which he currently serves as Coordinator for the Marketing Department. He teaches in France, at Ecole Polytechnique, ENPC, and abroad (USA (UCLA), Russia (Saint-Petersburg) Lebannon, Viêt-Nam, Serbia.
He was responsible for the Commission and of the « Energy d'Entreprendre » Forums in charge of the Bicentenary of the creation of the CCIP, and has contributed to many economic missions of public interest in France and with the European Commission.
He is in charge of several specific corporate programs at HEC Paris, and has acquired expertise in the fields of energy, health, distribution, the media as well as the areas of pricing strategy and entrepreneurship. He is a member of the CCIP/HEC Entrepreneur Chair and teaches the following specialised courses : « Strategic Marketing », « Pricing Strategy », « Talent Management » and « Money and Image ».
Laurent Maruani acts as a special consultant for international corporation managers, and is the French member of the international Jury for the « Chief Marketing Officer of the Year » award.
He is a member of the American Marketing Association, the Management and Reading Committee of the International Journal of Marketing Education, and writes regular editorials for the French daily paper La Croix. He has published several books and nearly 200 articles.
His current research interests include "Diversity as a success factor for setting up technological firms" and « Markets and Human Rights ».
He has received the titles of Officer of the National Order of Merit and Chevalier de la Légion d'Honneur.
Scientific articles
Revue Française de Gestion, September-October 1999, n° 125, pp 63-134, (in coll. with A. Boyer)
Cultures en Mouvement, March 1999, n° 15, pp 39-42,
Revue Française de Gestion, September-October 1999, n° 125, pp 91-98, (in coll. with E. Le Nagard-Assayag, P. Benghozi)
Logistiques Magazine, 1998, n° 131, pp 28-31,
Revue Française de Gestion, November-December 1995, n° 106, pp 93-98,
Revue Française de Gestion, January-February 1989, n° 72, pp 5-16,
Politique Industrielle, Winter 1989, n° 14,
Transport Public, July-August 1988, n° 862,
Cahiers de l'Institut de Recherche pour l'Action Industrielle, 2nd Term 1987, n° 10, (in coll. with M. Raimbault)
Transports, february, 3 1984, n° 229,
Books
Desclée de Brouwer (in coll. with A. Bron )
Management Press (in coll. with D. Manceau, E. Le Nagard, L. Berlie )
Top Editions (in coll. with L. Berlie, D. Manceau, E. Le Nagard )
Top Editions (in coll. with E. Le Nagard, D. Manceau, L. Berlie )
Obs de l'Eco du Livre, Min de la Cult et de la Com, Ccle de la Libr (in coll. with B. Guillou )
McGraw-Hill (in coll. with R. Begg, L. Crouhy-Veyrac, H. Vedie, B. BERNIER )
McGraw-Hill (in coll. with R. Begg, B. BERNIER, L. Crouhy-Veyrac, H.-L. VEDIE )
McGraw-Hill (in coll. with R. Begg, L. Crouhy-Veyrac, H. Vedie, B. BERNIER )
McGraw-Hill (in coll. with R. BEGG, B. BERNIER, L. CROUHY-VEYRAC, H.-L. VEDIE )
Chapters in edited books
Réinventer L'Entreprise - Repères Pour Une Crise Qui Va Durer, B. Ramanantsoa, J. M. Le Roux (eds), Pearson - Collection Village Mondial
Réinventer L'Entreprise - Repères Pour Une Crise Qui Va Durer, B. Ramanantsoa, J. M. Le Roux (eds), Pearson - Collection Village Mondial
L'Art Du Management - Leadership, Performance, Développement Durable, B. Ramanantsoa (Ed.), Pearson Education France, Partie 2 - chap. 4
L'Art Du Management 3, HEC Paris, Dunod, 386-394
Chronopost Présente Le Rapport Qualité/Temps Ou Le Voyage À Travers Les Temps Du Client Et Du Fournisseur, Chronopost (Ed.), Editions Belin
La Communication Efficace, J. Lendrevie (Ed.), Dalloz, 25-46
Working papers
Cahier de Recherche du Groupe HEC , 1995
Cahier de Recherche du Groupe HEC , 1989
Cahier de Recherche du Groupe HEC , 1989
Cahier de Recherche du Groupe HEC , 1989
Cahier de Recherche du Groupe HEC , 1987
Cahier de Recherche du Groupe HEC , 1987
Cahier de Recherche du Groupe HEC , 1986
Cahier de Recherche du Groupe HEC , 1986
Cahier de Recherche du Groupe HEC , 1986
Cahier de Recherche du Groupe HEC , 1986
Scientific articles
Cultures en Mouvement, March 1999, n° 15, pp 39-42,
Revue Française de Gestion, September-October 1999, n° 125, pp 91-98, (in coll. with E. Le Nagard-Assayag, P. Benghozi)
Revue Française de Gestion, September-October 1999, n° 125, pp 63-134, (in coll. with A. Boyer)
Logistiques Magazine, 1998, n° 131, pp 28-31,
Books
Desclée de Brouwer (in coll. with A. Bron )
Management Press (in coll. with D. Manceau, E. Le Nagard, L. Berlie )
Top Editions (in coll. with L. Berlie, D. Manceau, E. Le Nagard )
Top Editions (in coll. with E. Le Nagard, D. Manceau, L. Berlie )
Chapters in edited books
Réinventer L'Entreprise - Repères Pour Une Crise Qui Va Durer, B. Ramanantsoa, J. M. Le Roux (eds), Pearson - Collection Village Mondial
Réinventer L'Entreprise - Repères Pour Une Crise Qui Va Durer, B. Ramanantsoa, J. M. Le Roux (eds), Pearson - Collection Village Mondial
L'Art Du Management - Leadership, Performance, Développement Durable, B. Ramanantsoa (Ed.), Pearson Education France, Partie 2 - chap. 4
L'Art Du Management 3, HEC Paris, Dunod, 386-394
Working papers
Cahier de Recherche du Groupe HEC , 1995
Cahier de Recherche du Groupe HEC , 1989
Cahier de Recherche du Groupe HEC , 1989
Cahier de Recherche du Groupe HEC , 1989
Education
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DEA d'Econometrie, prevision et prospective, Université Paris Dauphine - France
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Licence d'Anglais, Université Paris Diderot - France
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Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
Academic appointments
Academic Responsibilities at HEC
- 2014- Emeritus Professor HEC Paris
- 1979-2014 Professor HEC Paris
- 2008-2012 Department Head, Marketing HEC Paris
- Ancien responsable de la Majeure Economie Industrielle HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, American Marketing Association