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Valeria Stourm

Assistant Professor
Marketing

Valeria Stourm’s research provides insights into emerging types of loyalty programs using empirical models of consumer behavior. She also has work on pricing online display advertising to encourage more effective and less annoying ads.

stourmv@hec.fr
Website

Latest articles

Data Science
Why consumers stockpile rather than spend loyalty-program points - Valeria Stourm HEC Paris ©Fotolia-freshida
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