In description
This business case was written by Associate Professor Luc Paugam, Forvis Mazars Chair for Purposeful Governance at HEC Paris, and Professor Florian Hoos, Professor of Sustainability and ESG Accounting at IMD, it has been published in the Case Centre.
For luxury retail brands, selling their goods in other businesses’ stores may be an effective way of reaching more customers. But the employees at these stores might play a bigger role in the success of these distribution partnerships than expected, write Dominique Rouziès of HEC Paris and her co-authors Moumita Das Gyomlai of Ohio University, Michael Ahearne of the University of Houston, and Jean-Noël Kapferer of INSEEC U in their recent paper.Key findings:Salespeople in non-owned stores are important for selling luxury brands.Luxury can thrive in non-luxury environments if the store employees are engaged and perceive a strong fit between the store's brand and the luxury brand.To enhance this brand fit and improve sales performance in non-owned stores, luxury brands should invest in brand-specific training and communicate a clear rationale for the partnership.
By Dominique Rouziès
Online reputation matters in the food industry. With every star earned on Tripadvisor, for example, a popular eatery can attract more customers, bolster revenue and expand its business. What’s more, new research by HEC Professor of finance François Derrien and co-authors Alexandre Garel (Audencia Business School), Arthur Romec (TBS Business School) and Jean-Philippe Weisskopf (EHL Hospitality Business School) have confirmed there is a causal link between a restaurant’s ratings and its ability to service additional debt, making it easier for lenders today to identify successful restaurants and drive their growth.
By François Derrien
Central bankers have recently been under considerable pressure. They responded to the recent surge in inflation with rate hikes that not only raised concerns about economic growth but also increased the cost of issuing new public debt, constraining fiscal policy and potentially making some public debt unsustainable.
By Eric Mengus
It’s well known that people are a company’s greatest asset. But how does interpersonal collaboration make a business successful? And what drives these collaborations? Instead of just valuing individuals, companies must recognize the connections between them, say John Mawdsley and Olivier Chatain of HEC Paris and Philipp Meyer-Doyle of INSEAD. They show how forming work teams depends on client relationships, client status, and resource availability.
By John Mawdsley , Olivier Chatain
A new business case written by Nils Plambeck, Associate Professor of Strategy & Business Policy at HEC Paris, has been published recently on The Case Centre. The fictional case study is conceptualized on two levels, by exploring the concept of power and influence through an example of Obama’s presidency, and by describing an EMBA student’s power basis.
Many studies have attempted to estimate the potential effects of technological change on employment and the labor market in France. In March 2024, Emmanuel Macron received the first report from the Committee on Generative Artificial Intelligence, which partly utilizes the recent study by HEC economics professor Antonin Bergeaud. The report concludes that jobs directly replaceable by AI would only represent 5% of the jobs in a country like France, and automation could affect between 10% and 20% of workers, with a high prevalence among managers. In this article, we present the results of these analyses in context.
By Antonin Bergeaud
Our podcast series, Breakthroughs, dedicates a special episode to the launch of a new elective on sports and commerce for students. Titled “Sport & Business,” this six-month program includes theoretical work followed by fieldwork in partnership with the French professional football club Racing Club de Lens. Professor Luc Arrondel oversees the academic content of the elective. This researcher shares his pedagogical approach centered on the economics of football. In the second part of the podcast, we follow the first gathering of the Sports Economy Summit titled Sport Definition. HEC leaders, students, and alumni attended sessions dedicated to the school's research, teaching, and actions in this flourishing sector.
June 20 is World Refugee Day, designated by the United Nations to honor refugees around the globe and to celebrate the strength and courage of those forced to flee their home countries to escape conflict or persecution. By the end of 2023, UNHCR estimated that over 117 million people were forcibly displaced worldwide due to persecution, conflict, violence, human rights violations, and climate shocks, often a combination of these factors. Notably, nearly 32 million new internal displacements were due to climate-related hazards, highlighting the urgent need to address this issue. It is high noon for us to step up, reach out, engage with this diverse talent pool, and unlock their true potential.
It can be hard for microbusinesses to undertake digital transformation initiatives. A recent study by Shirish C. Srivastava of HEC Paris, along with co-authors Anuragini Shirish of Institut Mines-Télécom Business School and Niki Panteli of Royal Holloway University of London and Norwegian University of Science and Technology, examined how microbusiness owner-managers in Ireland are getting the support they need to undertake digital transformations – and how it could apply to the wider global community.
By Shirish Srivastava