It can be hard for microbusinesses to undertake digital transformation initiatives. A recent study by Shirish C. Srivastava of HEC Paris, along with co-authors Anuragini Shirish of Institut Mines-Télécom Business School and Niki Panteli of Royal Holloway University of London and Norwegian University of Science and Technology, examined how microbusiness owner-managers in Ireland are getting the support they need to undertake digital transformations – and how it could apply to the wider global community.
By Shirish Srivastava
When hospital patients unexpectedly take a turn for the worse and must be transferred to the intensive care unit (ICU), they are more likely to die or must spend a longer time in the hospital. But research by Julien Grand-Clément, Assistant Professor in Information Systems and Operations Management at HEC Paris and chair holder at the Hi! PARIS Center, and colleagues in the U.S. from Columbia University and the Kaiser Permanente Northern California Division of Research, suggests that a mathematical model commonly used in Artificial Intelligence (AI) can help doctors predict patients’ decline and transfer them to the ICU proactively, before their health condition deteriorate critically.
By Julien Grand-Clément
Have you been enraged by a chatbot recently? Businesses from Starbucks to LinkedIn and Singapore Airlines to eBay are embracing AI-powered communication tools. But the success of using chatbots to streamline operations and deliver consistent, round-the-clock customer support hinges on gaining user trust, show recent findings from HEC Paris Professor Shirish Srivastava and his co-authors Dr. Shalini Chandra of the SP Jain School of Global Management, Singapore and Dr. Anuragini Shirish of the Institut Mines Telecom Business School, France.
According to Instagram, more than 500 million Instagram accounts use Stories every day, with four million businesses using Stories ads every month. But Stories may not universally have the impact that influencers and social media platforms hope they will, of increasing engagement, and revenues, respectively. HEC Paris researchers Reza Alibakhshi and Shirish C. Srivastava share their learnings of their investigation into the impact of Stories on follower engagement with influencers.
By Reza Alibakhshi , Shirish Srivastava
Transformation is lauded as the best way to build competitive advantage and adapt over the long term. To succeed, it requires a culture of adaptability, a finely tuned focus on the specific context, and the capability to build and grow an ecosystem. Two researchers share their learnings from their analysis of how Orange completely metamorphosed its business over more than two decades.
By Shirish Srivastava , Joseph Nehme
Algorithms can enable faster, more effective decision making in domains ranging from medical diagnosis to the choice of a romantic partner. But for this potential to actually translate into useful practical choices, humans must trust and follow the advice algorithms provide. Researchers in Information Systems Cathy Liu Yang and Xitong Li of HEC Paris and Sangseok You of Sungkyunkwan University, have explored the factors that influence people's reliance on algorithmic decision aid.
By Liu Cathy Yang , Xitong Li , Sangseok You
No business can relax for too long, but in our digital world, it's a matter of adapt or die. And as the boom of e-commerce has revolutionized supply chains and profoundly altered customer demands, data standards for retail products have needed to evolve. This has been a challenge for GS1, the original global provider of barcodes, which has had switch from providing “data-as-a-product” to “data-as-a-service”, totally rethinking its business model in the process.
Many E-commerce sites such as Amazon, YouTube, and Netflix, but also online advertisers, use recommender systems. Recommender systems are algorithms that, based on data sets, recommend to users contents and products that match their preferences. In this interview, Xitong Li of HEC Paris, Associate Professor of Information Systems and a Hi! PARIS center’s research fellowship holder, reveals new research, a joint work with two German researchers, and explains how recommender systems induce consumers to buy.
By Xitong Li
The COVID-19 pandemic has touched almost all countries around the world. The crisis marks an undefined period of uncertainty and fear among citizens around the globe. Such prolonged conditions of uncertainty and fear amongst people has triggered a surge in the amount of fake news circulating on the Internet. Our research highlights the urgent need to arrest the growing infodemic of fake news, which has precipitated significantly during the current COVID-19 pandemic. There is a clear need for governments to plan and invest in tools for identifying misinformation and improving online accountability especially during times of a crisis.
Although popular wisdom assumes that virality is a random and thus unmanageable process, research by Haris Krijestorac (HEC Paris), Rajiv Garg (Goizueta Business School, Emory University) and Vijay Mahajan (University of Texas) finds several ways for marketers and content creators to design and promote their digital media in ways that significantly increase the likelihood of these media achieving virality and sustaining it. Interview with Haris Krijestorac, Assistant Professor of Information Systems.
By Haris Krijestorac
