Artificial Intelligence

How good are students at using tools like ChatGPT? In particular, can they properly evaluate and correct the responses provided by ChatGPT to enhance their performance? An experiment on HEC Paris students set to find out. Its results contribute to the debate on the consequences of the use of ChatGPT in education, and in work in general.

Artificial Intelligence has a potentially disruptive impact on organizations, firms, and society at large. The latest mind-boggling illustration came with the discovery of chatGPT’s mesmerizing results in November 2022. This followed a fall of investments in AI last year in Silicon Valley. From analyzing data in one’s business to increasing customer engagement and replacing humans in routine tasks across industries, AI is becoming more relevant to our lives and economy every day. Everyone talks about it, but do we really understand its opportunities and threats? And how can we make the best out of it, whilst ensuring that ethical requirements are met?

The latest developments in artificial intelligence are often allied to the prospect of a better world, with more powerful, more rational algorithms straightening out human flaws. The idea often floated is that public policy will be more effective because it will be better informed and more responsive. Likewise, it is said that medicine will deliver speedier, more accurate diagnoses. But where are we when it comes to the subject of consumption? Can algorithms be used to steer consumers towards better, more enlightened – and less impulsive – choices? Why not? Online assessments about a product or service, for instance, help information flow more smoothly. But we are also heading down a new path: myriad algorithms are now the power behind “nudges”, those fine details about the shopping environment that insidiously guide the choices made by consumers.

Artificial Intelligence adoption by investors might hinder the allocation of capital to breakthrough innovations. Learn more in this interview with Maxime Bonelli, PhD student in Finance at HEC Paris, on his dissertation. Maxime focuses on the real effects of new technologies and human capital in the financial sector, to help us better understand how the industrial organization of the financial sector affects the real economy.

In the United Kingdom, more than 700 Post Office workers were wrongfully convicted of theft, fraud and false accounting between 2000 and 2014. That was the result of a fault in Horizon, a Fujitsu computer system used by the UK Post Office. How can AI solutions be developed to detect and prevent such intelligent anomalies? To answer these questions and more we have turned to HEC Professor of Accounting and Management Control, Aluna Wang. She is also chairholder at Hi! PARIS Center on Data Analytics and Artificial Intelligence.

HEC Paris Assistant Professor in Marketing, Klaus Miller, analyzes the February 3 Facebook/Meta stock market plunge. What exactly does it tell us about private data on internet and its links to the advertising world? We meet Klaus on February 8, the very day he and five co-researchers self-published “The Impact of the GDPR on the Online Advertising Market”. This book focuses on Europe’s GDPR and how it affects online publicity. In a wide-ranging discussion on personal data and the advertising industry, Klaus provides insights on ad blockers on news websites and their impact on our reading habits.

A new study developed by Thomas Åstebro, Professor of Entrepreneurship at HEC Paris, finds that the number of private equity (PE) and venture capital (VC) firms using artificial intelligence has increased dramatically in the past decade. The study claims that while increasing efficiency overall, AI will also change deal-making processes and destroy junior-level jobs. This article summarizes the article, ‘An Inside Peek at AI Use in Private Equity’, published in the Journal of Financial Data Science (Summer 2021, jfds.2021.1.067) with Portfolio Management Research (PMR).

What comes out of our collaborations with artificial intelligence? What happens in the minds of humans who are involved in interactions with smart non-humans? Does AI change how we come up with new ideas and work together on bringing them into life? Daria Morozova, Ph.D. student at HEC Paris’s Management and Human Resources department, explains how her research on AI-human interactions can help establish best practices for creative work involving artificial intelligence. 

According to recent research published by the Harvard Business Review, a strong privacy policy can help firms save millions. If privacy policies have indeed become more important for firms and consumers today, the real challenge lying ahead is to ensure compliance within and beyond the firm. A new tool developed at HEC Paris uses artificial intelligence to help managers, data protection officers, and project leaders take privacy-preserving decisions and implement privacy by design.