It has become an annual tradition at Poets&Quants: Every December, the American publication gives the floor to the business schools they cover to offer their unvarnished expectations for the coming year. Strangely enough, last year no one accurately predicated what 2020 would look like. But that didn’t stop schools from jumping at the chance to prognosticate once again this year.
According to Andrea Masini, associate Dean for HEC Pari's MBA and EMBA programs, In 2021, “digital will become a commodity." “The pandemic has accelerated the development of digital tools and tremendously increased the level of acceptance of distance learning by both MBA candidates and executive education clients. In the post-pandemic world, even after we return to ‘normal,’ digital learning will keep playing an important role in the value proposition, becoming an order qualifier. Consequently, schools that underinvested in their digital strategy will struggle and be left behind.", he adds.