The Challenges When Creating Across Cultures

Research from HEC Paris highlights the cultural aspects of creativity, with what the researchers refer to as "cultural bundles" playing a crucial role. These include both the cultural values that characterize a particular country and the strength of the norms that enforce these values. While the researchers highlight that there is no such thing as a "creative nationality", there are nonetheless cultural values, and the enforcement of those values through norms, that help to define whether any latent creativity is realized, writes Forbes.