Dynamics of sustainability – How sustainable are we?

With the population of the world set to touch over 9 billion by the next decade, industries struggle to cater to shoppers’ needs and cope up with environmental stress at the same time. According to a research by HEC Paris, millennials are showing more concern about what impact their decisions make on environment, at the same time, they do not prefer to buy sustainable or ‘green’ fashion, known as the sustainability paradox, writes Apparel Resources.