How Covid-19 Is Teaching Us To Rethink Business Strategy

In spite of its very negative record, Covid-19 is teaching us a valuable lesson on how to handle adversity and fierce competitors that are determined to eradicate you. This lesson reflects ways certain companies recombine and expand their capabilities to develop new businesses in rapidly evolving environments, write HEC Paris Professor Veronique Nguyen and alumnus Anass Jawhari, in an op-ed for Forbes.