The Digital Natives are a key component of companies’ need for digitalization and future success. However, their strong interest and commitment towards environmental issues and social responsibility can make them harder to recruit within big corporations.
Although many companies have developed strategies to appear more sustainable and socially aware, affiliate professor at HEC Paris Business School Florian Hoos thinks these steps do not bring anything to the firms’ competitiveness. Instead, he advocates in an article for FAZ for a strategy which would completely incorporate sustainability within the companies’ business model and activities.