From Nike to Disney, Feminine Brand Names are More Attractive to Consumers, Says Study

Consumers subconsciously prefer “feminine” brand names to masculine ones, a finding that stands to impact “virtually any company looking to sell a product” – or a service. In a newly-released study, researchers at the University of Calgary, University of Montana, HEC Paris, and University of Cincinnati state that “one of the most important and underestimated aspects of a brand is its name, [as] in most instances, the brand name represents a consumer’s first point of contact and can, therefore, drive initial impressions, associations, and expectations", writes The Fashion Law.