Nada Belhseine

I envision a future where businesses not only meet their profitability goals but do so in a way that is environmentally and socially responsible.

Coming from a background in international relations and diplomacy, I have always been deeply committed to sustainability and making a positive impact on the world. My values are centered around driving change through responsible business practices, and I believe that marketing plays a crucial role in shaping sustainable consumer behavior.

When I was exploring options to enhance my knowledge and skills, HEC Paris stood out for its strong reputation and its emphasis on sustainability within the marketing discipline. The decision to attend the summer program was driven by my desire to learn from the best in the field and to gain practical insights that would support my professional vision.

My long-term goal is to lead initiatives that promote sustainability within major corporations. I envision a future where businesses not only meet their profitability goals but do so in a way that is environmentally and socially responsible. The knowledge and skills I gained from the HEC Paris program are instrumental in helping me achieve this vision.

The content of the Sustainability Marketing program was incredibly relevant and timely. The pedagogical approach, combined with the added value brought by the interactive exchange of examples and experiences in class, provided a rich learning environment. I particularly appreciated the practical case studies that allowed us to apply theoretical concepts to real-world scenarios. This hands-on approach has equipped me with the tools needed to address complex sustainability challenges in my career.

The most challenging part of the program was balancing the intensive coursework with the need to reflect deeply on how these new insights could be applied to my professional life. However, this challenge was also the most rewarding. The program pushed me to think critically and creatively, which has greatly enhanced my strategic thinking skills.

On a personal level, the experience at HEC Paris was transformative. I not only gained academic knowledge but also built a network of like-minded professionals who share my passion for sustainability. This network is invaluable as I continue to grow in my career.

I would highly recommend this program to anyone who is passionate about sustainability and looking to make a tangible impact through marketing. Whether you’re just starting your career or looking to pivot into a new field, the HEC Paris Summer Programs offer a unique opportunity to gain cutting-edge knowledge and practical skills.

For more information on our Summer Programs