Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Égalité des chances Égalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
The HEC
Foundation
The HEC
Foundation
Campus life Campus life
Activity Reports Activity Reports
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Executive programs Executive programs
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Article

Understanding and Aiding Good Decision Making

Decision Sciences
Published on:

This month’s newsletter invites HEC Paris’ faculty to share their research on normative, descriptive and prescriptive aspects of decision making.

Understanding and Aiding Good Decision Making - Newsletter K@HEC - ©Fotolia - Pathdoc

Making better decisions can be seen from several perspectives. One draws a line between “good” decisions and “bad” decisions. Such a point of view is traditionally linked to Decision Theory, the discipline that provides us with the basic normative principles in choice, hence allowing for good decisions.

A second perspective, based on observed behavior in the laboratory and in the field, focuses on the study of “optical illusions” of the mind (cognitive distortions) that could result in decision making biases. Decision Analysis combines both normative and descriptive aspects of Decision Theory to help take decisions in real choice situations, and hence provide prescriptions. 

Professor Itzhak Gilboa from HEC Paris proposes two contributions. The first explains how analyzing decisions is a part of our humanity, and to what extent Decision Theory could help decision makers. In a second contribution, Itzhak Gilboa offers an account of how economic models can be useful despite the fact that they make unrealistic assumptions, and, in particular, analyze the behavior of rational decision makers while psychological studies show that normal people systematically depart from rationality.

Then, CNRS Research Professor Brian Hill tackles the crucial issue of how decision makers should decide in the face of radical uncertainties such as those regarding climate change or genetically modified organisms. In particular, he underlines the importance of confidence in rational decision. 

In the fourth contribution, CNRS Research Professor Emmanuel Kemel shares the results of a series of laboratory experiments which study behavioral differences in decision making when consequences are measured in units of time rather than in money. The author explains why people manage time differently to managing money.

The newsletter concludes with the interview of CNRS Research Professor Mohammed Abdellaoui who shares his experience as a researcher in Decision Theory and Behavioral Decision Making over the two last decades.

Related content on Decision Sciences

Decision Sciences

Risking the future? How Delayed Consequences Can Bias the Perception of Risk

By Emmanuel Kemel

Brian Hill GREGHEC
Brian Hill
CNRS Research Professor
Emmanuel Kemel HEC professor
Emmanuel Kemel
CNRS Research Professor
Economics

How Much to Reveal to Persuade a Decision Maker?

By Tristan Tomala, Marie Laclau, Frédéric Koessler