Aller au contenu principal
A propos d'HEC A propos d'HEC
Summer School Summer School
Faculté et Recherche Faculté et Recherche
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
Programme PhD Programme PhD
Executive Education Executive Education
HEC Online HEC Online
A propos d'HEC
En bref En bref
Qui sommes-nous ? Qui sommes-nous ?
Égalité des chances Égalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversité et inclusion Diversité et inclusion
Fondation HEC Fondation HEC
Vie du campus Vie du campus
Rapport d'activité Rapport d'activité
Summer School
Youth programs Youth programs
Summer programs Summer programs
Online Programs Online Programs
Faculté et Recherche
À propos À propos
Corps professoral Corps professoral
Départements Départements
Centres Centres
Chaires Chaires
Financements Financements
Knowledge@HEC Knowledge@HEC
Grande Ecole
& Masters
Grande Ecole
Master in Management
Grande Ecole
Master in Management
Programmes
Masters
Programmes
Masters
Doubles
Diplômes
Doubles
Diplômes
Programmes
Bachelor
Programmes
Bachelor
Programmes
Summer
Programmes
Summer
Exchange
students
Exchange
students
Vie
Etudiante
Vie
Etudiante
Notre
différence
Notre
différence
Bachelor Programs
Vue d'ensemble Vue d'ensemble
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
Programme PhD
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Accueil Accueil
Qui sommes-nous ? Qui sommes-nous ?
Univers de formation Univers de formation
Programmes Programmes
Offres entreprises Offres entreprises
Événements/Actualités Événements/Actualités
Contacts Contacts
HEC Online
En bref En bref
Programmes Executive Programmes Executive
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Klaus M. MILLER

Professeur Assistant

Marketing

 Profile picture

Biographie

Klaus Miller joined the Marketing Department at HEC Paris as an Assistant Professor of Marketing and Hi! Paris Chairholder for the Study of Data Science & Artificial Intelligence in Business and Society in the Fall 2021. His research interests meet at the interface between empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing, advertising, and customer management issues in the digital economy. Methodically, his research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments. Klaus research has been published in top-tier academic (e.g., the Journal of Marketing Research, the Journal of Product Innovation Management, or the International Journal of Research in Marketing), as well as management-oriented journals (e.g., Marketing Review Sankt Gallen, GFK Marketing Intelligence Review). In his research projects, he often collaborates with the industry to answer research questions at scale. At HEC Paris, Klaus teaches Artificial Intelligence in Management in the MBA, as well as Ph.D. program, and an introductory Marketing course in the Grande École Program.

Link Personal Website: fromdatatodecisions.com

Articles scientifiques

Economic Consequences of Online Tracking Restrictions: Evidence from Cookies

International Journal of Research in Marketing, juin 2024, vol. 41, n° 2, pp 241-264, (in coll. with B. SKIERA)

How Does the Adoption of Ad Blockers Affect News Consumption?

Journal of Marketing Research, octobre 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)

A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay

International Journal of Research in Marketing, mars 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Journal of Marketing Research, février 2011, vol. 48, n° 1, pp 172-184, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Ouvrages

The Impact of the GDPR on the Online Advertising Market

Leanpub.com (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT )

Management : quale scuola per une professione europea ?

Maggioli Editore, Rimini (in coll. with J.-P. NIOCHE, G. Mercadante, R. Greggio, J. Slof )

Chapitres d'ouvrages

Willingness to pay measurement approaches

Encyclopedia Of Pricing, A. Hinterhuber, Edward Elgar Publishing, 349-353

Actes de conférence

How Does Disabling Cookie Tracking Impact Online News Consumption?

45th International Conference on Information Systems , 2024 (Y. SHEN, X. LI)

Cahiers de recherche

Articles scientifiques

Economic Consequences of Online Tracking Restrictions: Evidence from Cookies

International Journal of Research in Marketing, juin 2024, vol. 41, n° 2, pp 241-264, (in coll. with B. SKIERA)

How Does the Adoption of Ad Blockers Affect News Consumption?

Journal of Marketing Research, octobre 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)

A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay

International Journal of Research in Marketing, mars 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)

Ouvrages

The Impact of the GDPR on the Online Advertising Market

Leanpub.com (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT )

Management : quale scuola per une professione europea ?

Maggioli Editore, Rimini (in coll. with J.-P. NIOCHE, G. Mercadante, R. Greggio, J. Slof )

Chapitres d'ouvrages

Willingness to pay measurement approaches

Encyclopedia Of Pricing, A. Hinterhuber, Edward Elgar Publishing, 349-353

Actes de conférence

How Does Disabling Cookie Tracking Impact Online News Consumption?

45th International Conference on Information Systems , 2024 (Y. SHEN, X. LI)

Cahiers de recherche

Formation

  • Doctor in Business Administration and Economics, University of Berne - Suisse

Nominations académiques

Responsabilités académiques à HEC

  • 2021- Professeur Assistant, Marketing HEC Paris
  • 2021- Chairholder Hi! Paris Research Center for the Study of Artificial Intelligence in Business & Society HEC Paris

Responsabilités académiques externes

  • 2015-2021 Professeur Assistant Goethe University
  • 2019- Visiting Scholar Stanford Graduate School of Business
  • 2009- Visiting Scholar Stanford Graduate School of Business
  • 2008- Visiting Scholar The Wharton School, University of Pennsylvania

Activités scientifiques

Conference organisation

  • 2022- 2022 HEC Marketing Research Camp organizer