Klaus M. MILLER
Professeur Assistant
Marketing
Biographie
Klaus Miller joined the Marketing Department at HEC Paris as an Assistant Professor of Marketing and Hi! Paris Chairholder for the Study of Data Science & Artificial Intelligence in Business and Society in the Fall 2021. His research interests meet at the interface between empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing, advertising, and customer management issues in the digital economy. Methodically, his research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments. Klaus research has been published in top-tier academic (e.g., the Journal of Marketing Research, the Journal of Product Innovation Management, or the International Journal of Research in Marketing), as well as management-oriented journals (e.g., Marketing Review Sankt Gallen, GFK Marketing Intelligence Review). In his research projects, he often collaborates with the industry to answer research questions at scale. At HEC Paris, Klaus teaches Artificial Intelligence in Management in the MBA, as well as Ph.D. program, and an introductory Marketing course in the Grande École Program.
Link Personal Website: fromdatatodecisions.com
Articles scientifiques
International Journal of Research in Marketing, juin 2024, vol. 41, n° 2, pp 241-264, (in coll. with B. SKIERA)
Journal of Marketing Research, octobre 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)
International Journal of Research in Marketing, mars 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)
Journal of Product Innovation Management, septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)
Journal of Marketing Research, février 2011, vol. 48, n° 1, pp 172-184, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)
Ouvrages
Leanpub.com (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT )
Maggioli Editore, Rimini (in coll. with J.-P. NIOCHE, G. Mercadante, R. Greggio, J. Slof )
Chapitres d'ouvrages
Encyclopedia Of Pricing, A. Hinterhuber, Edward Elgar Publishing, 349-353
Actes de conférence
45th International Conference on Information Systems , 2024 (Y. SHEN, X. LI)
Cahiers de recherche
The Networks, Electronic Commerce and Telecommunications Institute , 2024
SSRN Electronic Journal , 2022
Becker Friedman Insitute Working Paper , 2022
NBER Working Paper Series - National Bureau of Economic Research , 2022
Cahier de Recherche du Groupe HEC , 2021
Articles scientifiques
International Journal of Research in Marketing, juin 2024, vol. 41, n° 2, pp 241-264, (in coll. with B. SKIERA)
Journal of Marketing Research, octobre 2022, vol. 59, n° 5, pp 1002-1018, (in coll. with Shunyao Yan, Bernd Skiera)
International Journal of Research in Marketing, mars 2021, vol. 38, n° 1, pp 70-84, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)
Journal of Product Innovation Management, septembre 2013, vol. 30, n° 5, pp 1042-1053, (in coll. with R. Hofstetter, H. Krohmer, Z. J. Zhang)
Ouvrages
Leanpub.com (in coll. with B. SKIERA, Y. JIN, L. KRAFT, R. LAUB, J. SCHMITT )
Maggioli Editore, Rimini (in coll. with J.-P. NIOCHE, G. Mercadante, R. Greggio, J. Slof )
Chapitres d'ouvrages
Encyclopedia Of Pricing, A. Hinterhuber, Edward Elgar Publishing, 349-353
Actes de conférence
45th International Conference on Information Systems , 2024 (Y. SHEN, X. LI)
Cahiers de recherche
The Networks, Electronic Commerce and Telecommunications Institute , 2024
SSRN Electronic Journal , 2022
Becker Friedman Insitute Working Paper , 2022
NBER Working Paper Series - National Bureau of Economic Research , 2022
Formation
Nominations académiques
Responsabilités académiques à HEC
- 2021- Professeur Assistant, Marketing HEC Paris
- 2021- Chairholder Hi! Paris Research Center for the Study of Artificial Intelligence in Business & Society HEC Paris
Responsabilités académiques externes
- 2015-2021 Professeur Assistant Goethe University
- 2019- Visiting Scholar Stanford Graduate School of Business
- 2009- Visiting Scholar Stanford Graduate School of Business
- 2008- Visiting Scholar The Wharton School, University of Pennsylvania