A study published in January by Augustin Landier of HEC Paris Business School, Jean-François Bonnefon of Toulouse School of Economics, and Parinitha Sastry and David Thesmar of MIT Sloan, showed that investors are willing to pay $0.7 more for a share in a company giving one more dollar per share to charity, writes CNBC.
The study also revealed that firms exercising a negative social impact were valued at $0.9 less per share than those considered socially “neutral.”