Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Égalité des chances Égalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
The HEC
Foundation
The HEC
Foundation
Campus life Campus life
Activity Reports Activity Reports
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Executive programs Executive programs
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Nathalie Gaveau - Shopcade

Founder of Shopcade and the General Manager of Lagardère Active Shopping.

Nathalie Gaveau - SHOPCADE

Nathalie Gaveau is the founder of Shopcade and the General Manager of Lagardère Active Shopping. She was also the co-founder of PriceMinister that was sold to the Rakuten Group in 2010 for $250 million.

 

Background

Shopcade was founded in 2011 in the UK and currently operates in the UK, the US, France and India. Shopcade lets users browse the hottest trends in fashion and shop for the latest products at the same time, earning it the title “the Instagram of Shopping”. Available both online and as a mobile application, Shopcade serves as a blogspace and an e-commerce platform, and connects leading brands and e-commerce websites with readers of magazines such as ELLE. It was acquired by the Lagardère Group in February 2017.

 

What led you to become an entrepreneur?

Nathalie Gaveau: I didn’t set out to be an entrepreneur. As a matter of fact, I had never even heard the word before coming to HEC. I do not come from a family of business owners. However, the prospect of managing and launching products appealed to me from a young age and I had already launched a newspaper when I was still at school. With a background in science, I could have become an engineer but I ended up studying commerce instead. I took preparatory classes in commercial studies and was accepted into the Entrepreneurs program at HEC.   After finishing HEC, I went on to work for Lazard for their mergers and acquisitions division. At that time, we were working with small and medium-sized enterprises (SMEs), helping them make important strategic decisions such as going public or selling the business. Working with SMEs gave me an insight into what it looks like to be an entrepreneur and I decided I wanted to be one myself.

 

How has HEC contributed to your success?

NG: I grew up in a family that worked in the military and I came to HEC with the values that are essential for entrepreneurship: I was disciplined, hard-working, responsible and team-oriented. I was never afraid to launch into new activities and adventures. At HEC, however, I got a major personality boost. The opportunities available to you at HEC are huge. I grew in self-confidence. A lot of my friends at HEC were also passionate about entreprenuership. I met my first business partner Pierre Kosciusko-Morizet at HEC. Together we founded the e-commerce website PriceMinister in 2000. The whole HEC ecosystem gives you the energy to push yourself. There was also a lot of goodwill. Everybody wants you to succeed.

 

What is your contact with HEC alumni today?

NG: My husband is an HEC alumni, as is my current business partner, Marie-Barbe Girard. I am a non-executive director in the HEC board of directors and a benefactor of the HEC Foundation. I also have a lot of friends who did HEC. I still feel very much part of the community.  

Launching a company isn’t easy. You’ll need to manage the business, the people, the press. Having a good team you can trust can go a long way.

 

What advice would you give to new entrepreneurs?

NG: Everything is in the execution of the product. What’s going to matter at the end of the day is whether you have stable revenues for growth. Running a business takes a lot of your time and launching a company isn’t easy. You will need to manage the business, the people and the press. Having good team you can trust can go a long way. As an entrepreneur, you will have the freedom to choose whom you want to work with and the feeling when you get when you sign that business contract is just amazing. When you’re an entrepreneur, the sky is the limit.

 

Key figures

  • 137 million monthly page views
  • 10 million unique visitors
  • 6.2 million followers on social media