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Jean-Noël Kapferer

Emeritus Professor
Marketing

Jean-Noël Kapferer is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and on prestige and luxury management. He is currently Advisor to the President of INSEEC U.

kapferer@hec.fr
Jean-Noel Kapferer HEC

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