Design thinking, a “human-centered” approach to problem-solving based on empathy towards customers in order to find a solution which will best solve their problems, is increasingly included in executive education programs. However, design thinking stands out by its need to be not only studied but more importantly practiced: "Students need to experiment in order to feel the discomfort, uncertainty and divergence associated with any innovation endeavor", explains to the media Executive Courses Sihem Jouini, associate professor in the Information Systems and Operations Management department at HEC Paris Business School.