Crowdfunders like novelty or usefulness, not both

Researchers from HEC Paris, INSEAD, Singapore Management University and University of Technology Sydney have arrived at the startling conclusion that novelty and usefulness are not viewed as synergistic when it comes to crowdfunding. While crowdfunding pledges are boosted when the project is said to be useful or novel separately, claiming that it is both reduces the total amount of pledges by 26 percent.