Romain Laufer

Emeritus Professor

Marketing

Romain Laufer is Professor Emeritus who joined the Marketing Department of HEC Paris in 1968. He is a member of the editorial committee of the journal Politiques et Management Public (Policies and Public Management) and the scientific board of the Collège International de Philosophie. He is coauthor of Marketing Democracy (Transaction Books, 1990) and Les Nouvelles Fondations de la Gestion (The New Foundations of Marketing; Vuibert, FNEGE Collection, 2nd edition, 2008).

laufer@hec