Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
The HEC
Foundation
The HEC
Foundation
Campus life Campus life
Activity Reports Activity Reports
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Executive programs Executive programs
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Master's programs

Influential Luxury Certificate Influential Luxury Certificate

As the N°1 French business school, HEC Paris has built close ties with the world-renowned Paris luxury business. Now competing in a global market, luxury brands are facing specific issues which require not only solid groundings in the field but also creativity and dedication to excellence. This is what the Influential Luxury Certificate brings to HEC students.

 

Kering

Video of the 2022 Certificate


Since 2010, HEC Paris and Kering have joined forces to nurture the talents of driven students in the field of luxury brand management. 

The HEC Paris x Kering Certificate of Influential Luxury harmoniously blends the academic prowess of HEC Paris with Kering's industry-leading expertise, preparing you for a dynamic career in luxury, especially in light of the ever-evolving global events. 

Throughout the program, you'll explore the critical roles of creativity and innovation in luxury, gaining invaluable hands-on experience through exclusive access to on-site operations and direct exposure to industry processes and products. 

Kering is a trailblazer in "influential luxury", continuously seeking innovative ways to redefine luxury with purpose. This certificate offers a unique opportunity to gain insights into how the Group leverages brand power to drive sustainability and positive social impact, particularly in the context of today's world. 

As part of the program, you'll have the privilege of hearing from Kering's senior leaders, who will share their personal experiences in luxury. Additionally, you'll be able to apply your knowledge to a practical case study (the "consulting project") for a Kering House. 

The Influential Luxury Certificate will equip you to elevate the value of luxury brands strategically and creatively by: 

  • Discerning the essence that distinguishes a brand as "luxury" 
  • Acquiring essential skills in luxury brand management 
  • Formulating creative and innovative solutions for achieving brand excellence and influential luxury 
  • Engaging in practical case studies with insights from leaders in Kering Houses 

The certificate will be dedicated to offer you a comprehensive view of the luxury industry and an in-depth understanding of Kering's commitment to influential luxury, the certificate comprises various modules, including: 

Core Courses

Led by distinguished HEC faculty members, these courses form the bedrock of luxury management: 

  • The Essence of Luxury: Jean-Noel Kapferer
  • Building a Global Luxury Brand: Patrick Albaladejo
  • Leading Luxury's Digital Transformation: Perrine Corvaisier
Industry Focus

Each field of the luxury industry demands a distinct approach to brand leadership and influential luxury. This is why the certificate also offers courses delivered by industry experts or HEC professors with specialized knowledge in specific areas of luxury:

  • Fashion Industries Seminar : Gachoucha Kretz
Kering Seminars

Distinguished leaders from both Kering Corporate and Kering Houses will share their perspectives and experiences in luxury management. These seminars provide a comprehensive understanding of how to lead a luxury brand to outstanding performance in sales, influence, and social impact. Topics may encompass: 

  • Financial management in the Luxury industry
  • Luxury retailing and merchandising
  • Sustainability in Luxury management
  • Empowering talent and making diversity a business priority
  • Intellectual property and counterfeiting
  • Luxury and the new digital era
  • Corporate communications
     
Kering Uncovered

The Kering ethos of 'Empowering Imagination' centers on human relationships in career development. This is reflected in our Kering field trips, which emphasize face-to-face interactions and discussions with Kering House leaders, as well as providing you with an exclusive behind-the-scenes experience with a specific Luxury House.

Field trips may include:

  • Visit to Houses' Store
     
Kering Consulting Project

A pivotal component of the certificate is the Kering Consulting Project. Leveraging the knowledge and skills acquired during the program, you'll collaborate in small teams to employ critical and creative thinking to identify innovative, feasible solutions to real-world luxury brand management challenges. These solutions will be supported by pertinent data analysis. 

Recent briefs include:

  • 2023: Gucci- How can Gucci create sustainable revenue streams considering metaverse and gaming dynamics as main drivers with a global perspective by 2025

  • 2022: Boucheron - How to relaunch the watchmaking segment with a comprehensive 360 approach? 
     
  • 2021: Saint Laurent -  Maximizing the potential omni-channel, as well as recognizing the pivotal role of physical stores. 
     
  • 2020: Balenciaga - Pioneering the online client experience of tomorrow. This project focused on enhancing the Balenciaga omnichannel customer experience to sustain the brand's success at the emerging Pandemic time. Working groups presented the Balenciaga management team with innovative approaches that capitalized on the House's unique aspects to introduce a seamless experience between physical and digital channels. 
     
  • 2019: Bottega Veneta - Identifying and defining a brand strategy for Bottega Veneta that engenders desirability on an emotional level. Creating a brand world that facilitates a shift to top-down marketing. 
     
  • 2018: Saint Laurent - Developing a concrete business proposal in alignment with Saint Laurent's DNA, centered around one of the following two topics: 
    • 1. Access is the new ownership: What might a rental business model entail for Saint Laurent? 
    • 2. Green is the new black: What fresh ideas (beyond material usage) could Saint Laurent embrace to contribute to a more sustainable business model?
  • Patrick Albaladejo, Academic Director, Affiliate Professor, HEC Paris
  • Jean-Noël Kapferer, Emeritus Professor at HEC Paris, Author, 2004 American Marketing Association Award for the most influential contribution to marketing thinking 
  • Kristine De Valck, Associate Professor, Associate Dean/Director of PhD Program HEC Paris
  • Gachoucha Kretz, Associate Professor of Marketing at HEC Paris and Executive Director of the L'Oréal Chair
  • Perrine Corvaisier, Digital Transformation & Operations Consultant

News

Photo of HEC Paris Professor, Vincent Fraitot

In our fast-moving digital world, everything has become a source of information - data from social media, email exchanges, consumption habits, GPS data, bank transactions - the list is endless. Data is...

Vignette Nicolas + Daryoush

When Daryoush Shirazi and Nicolas Domnesques crossed paths during the Master of Science X - HEC Entrepreneurs, a simple coffee break quickly led to the creation of e-Investing, a highly successful...

Vignette Fireside Chat

Fayed Al Rashid grew up in a small town in Bangladesh, but as a teenager he moved to France with his mother - a big change in terms of culture and way of life. He successfully completed his high school...

Vignette Academic year highlights

Following a Master’s program at HEC Paris is both an intense and enriching experience. It not only enables you to develop key skills and achieve your career aspirations, but also offers you exceptional...

Vignette - article sharing their favorite memories

In the rich tapestry of life, memories are the threads that weave our experiences together. They are so much more than just moments captured in time – they reflect who we are and what we value the most...

Khouloud El Alami vignette

Although we’re moving in the right direction, women are still underrepresented in the fast-moving world of data. In this interview we asked Khouloud El Alami, a graduate of the Data Science & AI for...

Martin Habfast vignette

A Master’s degree from HEC Paris can unlock so many career paths and the trajectory you take very much depends on your professional goals and personal values. In this article we delve into the inspiring...