Events

Department: Finance

Speaker: Xavier Gabaix (Harvard)

Room: TBC

Marketing Research SeminarSpeaker:Tom van Laer - Associate Professor - Deputy Head of Discipline, Research the University of Sydney - Discipline of Marketing.

Title:15+ years of research into how stories shape reality and change consumer behaviour: aka the Eras Tour (Tom’s Version)

Abstract:This seminar explores the profound impact of narratives on consumer attitudes, norms, and behaviours. Drawing on historical and contemporary examples, Tom van Laer examines how stories, from literary works to media releases, have been instrumental in driving social change. The concept of narrative transportation is introduced, detailing how empathy, mental imagery, and suspended reality enable stories to deeply affect consumers, leading to long-term changes in perspectives and actions. Furthermore, Tom delves into the structure of dramatic arcs and their effectiveness in engaging audiences and inspiring action. This framework is applied to contemporary issues like climate change, suggesting a shift in narrative could enhance public engagement and proactive responses. Additionally, the predictive power of literature in foreseeing social conflicts is discussed, with implications for using text analysis to anticipate and mitigate emerging social issues. In conclusion, Tom shows that narratives are powerful tools that shape reality, challenging the notion that stories are mere entertainment.

Information Systems and Operations Management 

Speaker: Steve Yoo (UCL)

Room Bernard Ramanantsoa 

We are delighted to invite you to the third edition of the HEC S&O Purpose Day, hosted by the HEC Paris S&O Institute Purpose Center and the Oxford University Saïd Business School Centre for Corporate Reputation on February 11, 2025, at the prestigious Hôtel de l'Industrie, 4 Place Saint-Germain des Prés, 75006, Paris. 

The Inclusive Economy Center of the S&O Institute of HEC Paris is very pleased to invite you to the third edition of the S&O Inclusive Economy Day on Friday, March 28th, 2025 at Pan Piper, 2-4 Impasse Lamier, 75011 Paris.

The S&O Institute is pleased to announce the organization of the 10th edition of the S&O Research Day on May 15th and 16th, 2025 on HEC Paris campus, Jouy-en-Josas, chaired by Georg Wernicke.

The S&O Institute is pleased to announce the organization of the 10th edition of the S&O Research Day on May 15th and 16th, 2025 on HEC Paris campus, Jouy-en-Josas, chaired by Georg Wernicke.

The S&O Institute is excited to host and celebrate the seventeenth Annual Research Conference of the Alliance for Research on Corporate Sustainability (ARCS), a consortium of universities and individuals that serves as a professional society of scholars studying the interface between business and sustainability. Our Annual Research Conference brings together researchers from a variety of disciplinary and methodological perspectives who seek to advance the state of the field.

The S&O Institute of HEC Paris is pleased to announce the organization of the 17th edition of the Medici Summer School in Management Studies, for doctoral students and young researchers, which will be held at HEC Paris campus, June 22 - 27, 2025.

The school is organized and sponsored by Bologna Business School (University of Bologna), HEC Paris (Sustainability & Organizations Institute), and MIT Sloan School of Management (Economic Sociology PhD Program).