L'Oréal Beauty Tech Atelier L'Oréal Beauty Tech Atelier
Innovate with us to co-create the future of Beauty
ACCELERATOR PROGRAMME
Language: English or French
Program overview
L'Oréal Beauty Tech Atelier is the first beauty startup accelerator run by L'Oréal and HEC Paris Incubateur at Station F. Established in 2018, the program is part of the L'Oréal Group's Digital Open Innovation initiative.
Over six months, this program supports the most promising BeautyTech startups, offering them tailor-made guidance from both HEC Paris and L'Oréal.
The goal is to accelerate international projects that aim to invent the beauty of tomorrow, making it more inclusive, responsible, and transparent.
L'Oréal Beauty Tech Atelier
Mission
At L'Oréal, we believe that new technologies and innovative business models will profoundly transform and enhance the beauty experience.
We want to lead that change, and co-create the future of Beauty tapping into the fantastic creativity and entrepreneurship out there. We want to spot, partner and support startups that can transform the way Beauty brands interact with consumers.
Through our more than 35 cosmetic brands, we seek to establish partnerships with companies worldwide to foster the emergence of a new generation of beauty products, devices, and innovative digital services.
Through our Open Innovation program, L'Oréal Beauty Tech Atelier, we share our expertise in product development, research & innovation, operations, and marketing. We enhance our understanding of new technologies and agility. We forge lasting relationships.
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Asmita Dubey, |
Key Figures
93
startups accelerated
51%
international startups
52%
startups co-founded by women
23%
impact solutions
Constantly delivering more value to entrepreneurs and startups
Three major players in entrepreneurship and innovation have joined forces to provide strategic mentorship and operational support to BeautyTech startups, accelerating their growth.
Station F
L'Oréal
HEC Paris Incubateur
Why join the program?
JOIN A DYNAMIC ECOSYSTEM - With over 700 experts, 60,000 alumni, professors-researchers, our teams, and partners from other schools, you receive substantial support. This includes workspace, unlimited Wi-Fi access, and specialized services like consultations with VC experts and legal advisors.
BENEFIT FROM TAILORED MENTORING – Leverage L'Oréal's extensive expertise in the beauty industry and secure a top spot. A highly qualified mentor will guide you in tackling organizational challenges and immersing yourself in L'Oréal's culture.
SECURE FUNDING AND PARTNERSHIPS – You will be under the watchful eye of an active investor community and have the opportunity to present your solutions to L'Oréal teams. This is a unique chance to develop strategic and commercial partnerships.
MEET ENTREPRENEURS – Join a vast network of 200+ founders at Station F to exchange ideas, share challenges, and cultivate unique opportunities! You can also attend exclusive events at Station F with influential entrepreneurs.
STATION F: a unique campus and community
Huge investor community, 150+ perks and offers, 35 public services, 600+ events and workshops per year - STATION F offers everything entrepreneurs need to launch and grow their businesses.
Learn moreWho is the programme designed for?
Prerequisites
We are looking for startups leveraging technology and new business models to propose new customer beauty experiences.
- Digital Services
- E-commerce & Social
- Data & AI
- Impact
- Gaming
Maturity
Startups should be in the early stage with an objective to boost growth in a short amount of time. Startups with prior engagement with corporates are encouraged to apply.
- Seed
- Series A/B
Application process
The selection process consists of three steps:
Apply
Complete the online application form
Selection committee
If your project is eligible, you will be invited for an interview
Final selection
You will pitch your project to a panel of experts
How to apply?
We conduct 2 calls for application per calendar year.
Use the link below to submit your application.
Be as thorough as possible and include all relevant details.
STARTUPS FROM THE PROGRAM
Partners
Incubateur HEC Team
L'Oréal Beauty Tech Atelier team
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