HEC Paris Marketing Research Camp 2021

The Annual Marketing Research Camp will take place on Friday, November 19 on HEC Paris Campus, in Building S, Room S227.

We are very excited to receive our 4 outstanding speakers:

10:00 Christian Hildebrand: "Detrimental Dehumanization in the IoT: Phonetic & Experiential Consequences of Restricted Human-Machine Interaction"

11:30 Marc Fischer: "Predicting negative corporate trigger events"

14:00 Martin Schreier: "Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value" 

15:30 Paulo Albuquerque: "Measuring the heterogeneity in effects of front-of-package labels on the nutritional quality of supermarket food purchases"