Marketing Research Seminar

Speaker: Daria Dzyabura 

Assistant Professor of Marketing

https://news.nes.ru/news/Daria-Dzyabura-tenured/&lang=en

New Economic School

Skolkovskoe Shosse, 45

Office 2.12

Moscow, Russia 143025

Biography

Daria Dzyabura joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2012. Professor Dzyabura's research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations. She has published research on modeling and measuring automobile purchase decisions and identifying "must-have" product attributes. Her current research studies how consumer preferences evolve during the search process and the dynamics of consumer brand perceptions in response to negative brand events. Her current methodological focus is on applying natural language processing tools to unstructured (text) data.

In April 2019 NES Rector Ruben Enikolopov approved the promotion of NES Professor Daria Dzyabura: she now has a tenured position at the New Economic School. 

Professor Dzyabura got her PhD in Management Science in 2012 at MIT. Her research interests include machine learning, omnichannel retail, consumer preference modeling and elicitation, consumer search. Her articles are published in the leading marketing journals such as Marketing Science, Management Science and Journal of Marketing Research.

Daria Dzyabura joined the NES team in September 2018. In October 2018 she received the MSI Young Scholars 2019 prize. The prize is awarded once in two years to marketing scholars who are believed to be the leaders of the next generation of marketing academics 

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Seminar Talk: Building T, Room T004