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Faculty & Research

Tanya Chartrand

26 Apr
2024
10:45 am - 12:30 pm
Jouy-en-Josas
English

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2024-04-26T10:45:00 2024-04-26T12:30:00 Marketing Research Seminar - On Campus Room T004 Marketing Research Seminar - On Campus Room T004 Tanya Chartrand The Roy Bostock Marketing Professor - Professor of Psychology and Neuroscience - Duke University (USA) Title: “Money can buy me love:  Gifts as an acute form of social support”. Abstract: If you are having a hard day, what can someone else do to help you feel better? Maybe they could verbally comfort you or maybe they could give you a small gift. In eight studies, including an in-person dyadic-interaction study, we find that receiving a small material gift, such as a candy bar or flowers, improves receivers’ affect more than a supportive conversation with a close other does. We investigate the mechanism for this effect and find that support receivers perceive a gift to be a larger sacrifice than a conversation. This occurs because gifts seem more receiver-focused (i.e., actions done solely to benefit the receiver) than do conversations. This difference in perceived sacrifice makes gifts (vs. conversations) more effective at promoting emotional recovery. Jouy-en-Josas

Marketing Research Seminar - On Campus Room T004

Tanya Chartrand
The Roy Bostock Marketing Professor - Professor of Psychology and Neuroscience - Duke University (USA)

Title:
“Money can buy me love:  Gifts as an acute form of social support”.

Abstract:
If you are having a hard day, what can someone else do to help you feel better? Maybe they could verbally comfort you or maybe they could give you a small gift. In eight studies, including an in-person dyadic-interaction study, we find that receiving a small material gift, such as a candy bar or flowers, improves receivers’ affect more than a supportive conversation with a close other does.
We investigate the mechanism for this effect and find that support receivers perceive a gift to be a larger sacrifice than a conversation. This occurs because gifts seem more receiver-focused (i.e., actions done solely to benefit the receiver) than do conversations. This difference in perceived sacrifice makes gifts (vs. conversations) more effective at promoting emotional recovery.

Participate

Add to calendar
2024-04-26T10:45:00 2024-04-26T12:30:00 Marketing Research Seminar - On Campus Room T004 Marketing Research Seminar - On Campus Room T004 Tanya Chartrand The Roy Bostock Marketing Professor - Professor of Psychology and Neuroscience - Duke University (USA) Title: “Money can buy me love:  Gifts as an acute form of social support”. Abstract: If you are having a hard day, what can someone else do to help you feel better? Maybe they could verbally comfort you or maybe they could give you a small gift. In eight studies, including an in-person dyadic-interaction study, we find that receiving a small material gift, such as a candy bar or flowers, improves receivers’ affect more than a supportive conversation with a close other does. We investigate the mechanism for this effect and find that support receivers perceive a gift to be a larger sacrifice than a conversation. This occurs because gifts seem more receiver-focused (i.e., actions done solely to benefit the receiver) than do conversations. This difference in perceived sacrifice makes gifts (vs. conversations) more effective at promoting emotional recovery. Jouy-en-Josas

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