Biography
Anne-Sophie Bayle-Tourtoulou is an Associate Professor in the Marketing Department. She holds a Master in Management degree from HEC Paris - Grande Ecole and the CEMS Master degree. She also holds a Research Master in Marketing and Strategy from Paris-Dauphine University and obtained her phD in Management Science from HEC Paris. Her doctoral thesis won the award for best dissertation in management from the French Académie des Sciences Commerciales.
Her interests lie on strategic and digital marketing, omnichannel retail and ecommerce marketing, consumer neuroscience and the ethics of artificial intelligence. She has published several articles and books on the previous topics. Her latest book, The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain (in coll. with M. Badoc), was published by Routledge in 2020 (https://www.routledge.com/search?kw=The+Neuro-consumer).
She has been the Academic Director of the Marketing Major and the Master of Sciences in Marketing at HEC from 2012 to 2018 and is the current Academic Director of the "Certificat Executive Marketing & Digital" at the Executive Education. She also worked as a part-time research analyst at IRI, one of the world's leading research companies, for 10 years. She was a finalist for the Pierre Vernimmen – HEC – BNP Paribas Award for the best HEC Paris teacher in 2018, 2022 and 2024.
Scientific articles
Recherche et Applications en Marketing, 2002, vol. 17, n° 3, pp 7-20, (in coll. with M. Dietsch)
Recherche et Applications en Marketing, 2000, vol. 15, n° 3, pp 43-53, (in coll. with M. Dietsch, F. Krémer)
Books
Routledge, London (in coll. with M. BADOC )
Eyrolles (in coll. with M. BADOC )
Kogan Page (in coll. with P. GEORGES, M. BADOC )
Eyrolles (in coll. with M. BADOC, P. Georges )
Chapters in edited books
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 1
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 1
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Francis & Taylor Publishing
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 3
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 3
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 6
Des Pme Aux Eti, Réussir La Croissance, F. Chevalier, De Boeck Supérieur, 2nde édition , 81-102
Olivier Géradon De Véra : Une Pensée Libre, M. Dietsch, Essec Publishing
L'Art Du Management 3, HEC Paris, Dunod, 370-374
Encyclopédie De La Vente Et De La Distribution, A. Bloch, A. Macquin (Eds), Editions Economica
Proceedings
XVe Congrès de l'Association Française du Marketing , 1999 , Strasbourg (M. Dietsch, O. Géradon de Véra, F. Kremer)
Working papers
Mimeo , 2008
Cahier de Recherche du Groupe HEC , 2006
Mimeo , 2006
Mimeo , 2024
Mimeo , 2024
Mimeo , 2024
Mimeo , 2024
Mimeo , 2024
Scientific articles
Recherche et Applications en Marketing, 2002, vol. 17, n° 3, pp 7-20, (in coll. with M. Dietsch)
Recherche et Applications en Marketing, 2000, vol. 15, n° 3, pp 43-53, (in coll. with M. Dietsch, F. Krémer)
Books
Routledge, London (in coll. with M. BADOC )
Eyrolles (in coll. with M. BADOC )
Kogan Page (in coll. with P. GEORGES, M. BADOC )
Eyrolles (in coll. with M. BADOC, P. Georges )
Chapters in edited books
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 1
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 1
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Francis & Taylor Publishing
The Neuro-Consumer, A-S. Bayle-Tourtoulou, M. Badoc, Routledge, London, 3
Proceedings
XVe Congrès de l'Association Française du Marketing , 1999 , Strasbourg (M. Dietsch, O. Géradon de Véra, F. Kremer)
Working papers
Mimeo , 2008
Cahier de Recherche du Groupe HEC , 2006
Mimeo , 2006
Mimeo , 2024
Education
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Doctorat es Sciences de Gestion (Ph.D. in Management), HEC Paris - France
-
DEA de Marketing et Strategie (Advanced Diploma in Marketing and Strategy), Université Paris Dauphine - France
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Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
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CEMS Diploma, Community of European Management Schools - France
Academic appointments
Academic Responsibilities at HEC
- 2020- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
- 2019- Jury Member of the Strategic Planning Prize Award HEC Paris
- 2012-2018 Academic Director of the Marketing Major and the Master of Sciences in Marketing HEC Paris
- 2016- Academic Director of the Marketing & Digital Executive Certificate HEC Paris
- 2014- Associate Professor, Marketing HEC Paris
- 1997-2014 Assistant Professor HEC Paris
- 2012- Member, HEC Center for Research on Individuals and Organizations HEC Paris
External Academic Responsibilities
- 2000-2000 January - June Visiting Assistant professor Columbia University
- 1993-1996 Assistante pédagogique HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, AFM
Editorial activities
Awards & honors
- 2018 BNP Paribas Pierre Vernimmen 2018 Teaching Award Runner-Up
- 2017 Selection a la 10eme edition du Prix du Livre des Dirigeants commerciaux de France (DCF)
- 2017 Labellisation FNEGE "Ouvrage de recherche non collectif" pour notre ouvrage "Le neuro-consommateur"
- 1997 Award for the best 1996 French dissertation in management from the French Academy for Business Sciences ("Academie des Sciences Commerciales")