Anne-Sophie CHAXEL

Associate Professor

Marketing

Biography

Anne-Sophie Chaxel (HEC05) is an Associate Professor of Marketing at HEC Paris. She earned her PhD in Marketing from Cornell University’s Behavioral Economics and Decision Research Center in 2012.

Before joining HEC, she taught at Cornell University, McGill University, and Virginia Tech University. During the 2018-2019 academic year, she received a teaching excellence award for her MBA Marketing Management course at Virginia Tech. In 2019, she joined HEC Paris and, in 2020, was honored with the Vernimmen Teaching Prize, awarded to the professor with the highest teaching performance across all disciplines and programs. In 2021, she was named one of the "40 under 40" academics to watch by Poets and Quants.

Her research focuses on consumer decision-making. Her work has been published in leading consumer behavior journals, including the Journal of Consumer Research and the Journal of Consumer Psychology, as well as in top psychology journals like Psychological Science and the Journal of Experimental Social Psychology. She has also published in prominent organizational behavior journals, such as Organizational Behavior and Human Decision Processes, and specialized judgment and decision-making journals, including the Journal of Behavioral Decision-Making. In recognition of her research, she was named a 2019 Young Scholar by the Marketing Science Institute, an honor awarded to 25 young faculty members worldwide every two years for their research quality.

At HEC, she teaches in the MBA, Executive MBA, and Executive Education Programs. After leading the Core Marketing Course of the Executive MBA Program for four years, she now leads the Marketing Specialization in the MBA Program and the Marketing Offer Portfolio in Executive Education.

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Scientific articles

How misinformation taints our belief system: A focus on belief updating and relational reasoning

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 370-373,

Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19

The Journal of the Association for Consumer Research, January 2021, vol. 6, n° 1, (in coll. with S. LAPORTE)

Benefiting From Disagreement: Counterarguing Reduces Prechoice Bias in Information Evaluation

Journal of Consumer Psychology, January 2018, vol. 28, n° 1, pp 115-129, (in coll. with Y. Han)

The Impact of Future Time Perspective on Confirmatory Information Processing

Organizational Behavior and Human Decision Processes, November 2018, vol. 149, pp 35-46, (in coll. with Catherine WIGGINS, Jieru XIEA)

Why, When, and How Personal Control Impacts Information Processing: A Framework

Journal of Consumer Research, June 2016, vol. 43, n° 1, pp 179-197,

The impact of a relational mindset on information distortion

Journal of Experimental Social Psychology, September 2015, vol. 60, pp 1-7,

A Goal‐Priming Approach to Cognitive Consistency: Applications to Judgment

Journal of Behavioral Decision Making, January 2015, vol. 29, n° 1, pp 37-51, (in coll. with J. Edward RUSSO, Catherine WIGGINS)

How do Stereotypes Influence Choice?

Psychological Science, december, 2 2015, vol. 26, n° 5, pp 641-645,

The Impact of Procedural Priming of Selective Accessibility on Self-generated and Experimenter-provided Anchors

Journal of Experimental Social Psychology, January 2013, vol. 50, pp 45-51,

Preference-driven biases in decision makers’ information search and evaluation

Judgment and Decision Making, September 2013, vol. 8, n° 5, pp 561-576, (in coll. with J. Edward RUSSO, Neda KERIMI)

Chapters in edited books

Cognitive consistency theories

Oxford Bibliographies In Psychology, Dana S. Dunn, Oxford University Press

Cognitive Consistency: Cognitive and Motivational Perspectives.

Neuroeconomics, Judgment, And Decision Making, Evan A. Wilhelms, Valerie F. Reyna, Psychology Press, 29-49