Biography
Kristine de Valck is Professor of Marketing and Dean of Degree Programs. Her research and teaching focus on how the Internet and social media have changed consumer behavior, organizations, and marketing practice.
Her work has been published in Administrative Science Quaterly, British Journal of Management, Decision Support Systems, Journal of Interactive Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing and Psychology & Marketing, as well as in various edited books. She has won multiple awards for her research including the prestigious ‘Citations of Excellence Award 2013’ for her dissertation-based article that is among the 50 most-cited publications among 13,000 articles published in the top international academic journals. Her Journal of Marketing Research article “The Effect of Electronic Word of Mouth on Sales; a Meta-Analytic Review of Platform, Product, and Metric Factors" was finalist of the 2021 Weitz-Winer-O'Dell Award of the American Marketing Association.
Kristine has developed numerous courses about marketing through social media, including a freely available course on iTunesU (2010) and a course as part of a degree-awarding HEC Master's program on Coursera (2017). Kristine regularly collaborates with companies, including Air France-KLM, Balenciaga, BNP-Paribas, Canson, Carrefour, Disneyland Paris, Etam Group, Gucci, Orange Business Service, Renault, Saint Laurent, SEB, and SFR. She serves as board member of the International Schools in Business Management consortium and Vlerick Business School.
Kristine has a PhD in Marketing Management from RSM Erasmus University (2005). She has been a faculty member at HEC Paris since 2004 where she has held various positions including Marketing PhD Director (2010-2013), Marketing Department Chair (2015-2017), Associate Dean & Director of the PhD Program (2018-2021) and Academic Director of the Kering Luxury Chair (since 2016).
Scientific articles
Journal of Consumer Research, Forthcoming, n° ucae022, (in coll. with O. SIBAI, M. K. LUEDICKE)
Psychology and Marketing, October 2024, vol. 41, n° 10, pp 2329-2341, (in coll. with I. CIAMPA)
Administrative Science Quarterly, 2021, vol. 66, n° 3, pp 612-658, (in coll. with P. V. Mannucci, D. C. Orazi)
Journal of the Academy of Marketing Science, december, 2 2020, vol. 48, n° 3, pp 422-448, (in coll. with A. BABIC ROSARIO, F. SOTGIU)
Journal of Business Research, February 2019, vol. 95, pp 253-265, (in coll. with S. FEIEREISEN, D. RASOLOFOARISON, J. SCHMITT)
Journal of Marketing Research, June 2016, vol. 53, n° 3, pp 297-318, (in coll. with A. BABIC, F. SOTGIU, T. H. A. BIJMOLT)
Journal of Public Policy & Marketing, Fall 2016, vol. 35, n° 2, pp 185-197, (in coll. with A. BARRIOS, C. SCHULTZ, O. SIBAI, K. HUSEMANN, M. MAXWELL-SMITH, M. K. LUEDICKE)
Psychology and Marketing, March 2015, vol. 32, n° 3, pp 250-264, (in coll. with O. SIBAI, A. FARRELL, J. M. RUDD)
GfK Marketing Intelligence Review, November 2014, vol. 6, n° 2, pp 22-27, (in coll. with R. V. KOZINETS, A. WOJNICKI, S. J. S. WILNER)
Journal of Interactive Marketing, February 2013, vol. 27, n° 1, pp 62-73, (in coll. with C. Balagué)
Books
Octaedro Editorial (in coll. with M. FIOL, M. PLANELLAS, C. SERRANO-ARCHIMI, G. AMADO-FISCHGRUND )
Erasmus Research Institute of Management (ERIM)
Chapters in edited books
The Routledge Companion To Digital Consumption, R. W. Belk, R. Llamas (eds.), Routledge, New York, 62-71
Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12 , 287-313
Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12 , 313-332
Consumer Tribes: Theory, Practice, And Prospects, B. Cova, R. V. Kozinets, A. Shankar (eds.), Elsevier / Butterworth-Heinemann, Burlington, MA, 260-274
Ontwikkelingen In Het Marktonderzoek, F. Bronner (Ed.), 31 , 27-43
Proceedings
Working papers
Mimeo , 2009
Mimeo , 2024
Mimeo , 2024
Scientific articles
Psychology and Marketing, October 2024, vol. 41, n° 10, pp 2329-2341, (in coll. with I. CIAMPA)
Administrative Science Quarterly, 2021, vol. 66, n° 3, pp 612-658, (in coll. with P. V. Mannucci, D. C. Orazi)
Journal of the Academy of Marketing Science, december, 2 2020, vol. 48, n° 3, pp 422-448, (in coll. with A. BABIC ROSARIO, F. SOTGIU)
Journal of Business Research, February 2019, vol. 95, pp 253-265, (in coll. with S. FEIEREISEN, D. RASOLOFOARISON, J. SCHMITT)
Books
Octaedro Editorial (in coll. with M. FIOL, M. PLANELLAS, C. SERRANO-ARCHIMI, G. AMADO-FISCHGRUND )
Erasmus Research Institute of Management (ERIM)
Chapters in edited books
The Routledge Companion To Digital Consumption, R. W. Belk, R. Llamas (eds.), Routledge, New York, 62-71
Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12 , 287-313
Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12 , 313-332
Consumer Tribes: Theory, Practice, And Prospects, B. Cova, R. V. Kozinets, A. Shankar (eds.), Elsevier / Butterworth-Heinemann, Burlington, MA, 260-274
Proceedings
Working papers
Mimeo , 2009
Mimeo , 2024
Mimeo , 2024
Education
Academic appointments
Academic Responsibilities at HEC
- 2021- Dean of Degree Programs HEC Paris
- 2021- Professor of Marketing HEC Paris
- 2018-2021 Associate Dean, Director of the HEC Ph.D. Program HEC Paris
- 2010-2021 Associate Professor, Marketing HEC Paris
- 2015-2017 Department Head, Marketing HEC Paris
- 2015-2017 Academic Director of EMBA Major Leading Digital Transformation HEC Paris
- 2016- Academic Director, KERING HEC Paris
- 2012-2014 Academic Director of the International Teachers Programme HEC Paris
- 2004- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
External Academic Responsibilities
- 2008-2008 April-May Visiting Scholar, Schulich School of Business Université York
- 2000-2004 Lecturer, Supervisor Master Thesis Research & Internships, RSM Erasmus University
Scientific Activities
Membership in Academic or Professional Organisation
- Member, EMAC
- Member, ACR
- Member, AFM
Editorial activities
Awards & honors
- 2021 Finalist Weitz-Winer-O'Dell Award - American Marketing Association
- 2017 HEC Foundation Best Paper Award for The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
- 2014 Academy of Management Best Paper Award for Between Fame and Blame: The Contested Meaning of Personal Branding in the Field of Journalism
- 2013 Citations of Excellence Award for Virtual Communities: A Marketing Perspective, Decision Support Systems (2009).
- 2010 HEC Foundation Price Best Research Paper for "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities", which appeared in the Journal of Marketing
- 2009 2009 ACR Film Festival Juror's Prize Award Best Consumer Research Videography for "Brothers in Paint"
- 1998