Peter EBBES
Professor
Marketing
Biography
Peter Ebbes holds a Ph.D. in economics and marketing from the University of Groningen (Netherlands).
His research focuses on understanding aspects of consumer behavior through data sources now commonly collected by many companies. In his research he develops novel statistical methods to accommodate the increasing complexity of the consumer marketplace and the growing richness of available data sources. Insights from his studies help to improve marketing decision making, particularly concerning segmentation, targeting, and pricing activities.
Peter's work has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics (QME), International Journal of Research in Marketing (IJRM), Psychometrika, and other journals. He is the winner of the 2011 IJRM Best Paper award. He is the winner of the 2016 HEC Foundation best researcher award. Peter is finalist of the 2015 Shelby D. Hunt/Harold H. Maynard Award, finalist of the 2015 Marketing Science Institute/H. Paul Root Award, and finalist of the 2017 Paul E. Green Award. He is the winner of the 2020 Sheth Foundation/Journal of Marketing Award.
He served twice on the organizing committee of the Advanced Research Techniques (ART) Forum, a conference that brings together quantitative researchers from industry and academia. He also served as secretary/treasurer of the Section on Statistics in Marketing within the American Statistical Association. Peter is currently a member of the American Marketing Association (AMA), INFORMS, the American Statistical Association (ASA), the European Marketing Academy (EMAC), and the Psychometric Society.
His teaching interests include marketing research and analytics, marketing models, and business analytics. Prior to joining HEC Paris in 2012, he taught at the Ohio State University and Penn State University.
Scientific articles
Journal of Marketing Research, Forthcoming, (in coll. with F. Germann, R. Grewal)
Management Science, April 2022, vol. 68, n° 4, pp 3026-3046, (in coll. with O. NETZER)
Journal of Marketing Research, February 2021, vol. 58, n° 1, pp 74-94, (in coll. with J. R. HOWELL, J. C. LIECHTY)
Journal of Marketing Research, June 2017, vol. 54, n° 3, pp 347-363, (in coll. with E. ASCARZA, O. NEDZER, M. DANIELSON)
International Journal of Research in Marketing, September 2016, vol. 33, n° 3, pp 578-599, (in coll. with Z. HUANG, A. RANGASWAMY)
Journal of Marketing, december, 2 2015, vol. 79, n° 3, pp 1-22, (in coll. with F. GERMANN, R. GREWAL)
Management Science, April 2015, vol. 61, n° 4, pp 885-897, (in coll. with J. LIECHTY, R. GREWAL)
Journal of Modelling in Management, 2014, vol. 9, n° 3, pp 261-289, (in coll. with R. L. ANDREWS)
Psychometrika, April 2012, vol. 77, n° 2, pp 293-314, (in coll. with D. K. H. Fong, W. DeSarbo)
Marketing Science, November-December 2011, vol. 30, n° 6, pp 1115-1122, (in coll. with D. PAPIES, H. VAN HEERDE)
Chapters in edited books
The History Of Marketing Science, 2Nd Edition, S. A. Neslin and R. S. Winer, World Scientific Publishing Company, 1 , 253-300
Advanced Methods For Modeling Markets, Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels, Springer International Publishing, Switzerland, 581-627
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer International Publishing, Switzerland, 1-37
Advanced Methods In Modeling Markets, Eds. P.S.H. Leeflang, J.E. Wieringa, T.H.A. Bijmolt, and K. H. Pauwels, Springer, Berlin, 405-452
Proceedings
Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2019
Cahier de Recherche du Groupe HEC , 2018
Cahier de Recherche du Groupe HEC , 2017
Scientific articles
Management Science, April 2022, vol. 68, n° 4, pp 3026-3046, (in coll. with O. NETZER)
Journal of Marketing Research, February 2021, vol. 58, n° 1, pp 74-94, (in coll. with J. R. HOWELL, J. C. LIECHTY)
Journal of Marketing Research, June 2017, vol. 54, n° 3, pp 347-363, (in coll. with E. ASCARZA, O. NEDZER, M. DANIELSON)
International Journal of Research in Marketing, September 2016, vol. 33, n° 3, pp 578-599, (in coll. with Z. HUANG, A. RANGASWAMY)
Chapters in edited books
The History Of Marketing Science, 2Nd Edition, S. A. Neslin and R. S. Winer, World Scientific Publishing Company, 1 , 253-300
Advanced Methods For Modeling Markets, Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels, Springer International Publishing, Switzerland, 581-627
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer International Publishing, Switzerland, 1-37
Advanced Methods In Modeling Markets, Eds. P.S.H. Leeflang, J.E. Wieringa, T.H.A. Bijmolt, and K. H. Pauwels, Springer, Berlin, 405-452
Proceedings
Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2019
Cahier de Recherche du Groupe HEC , 2018
Cahier de Recherche du Groupe HEC , 2017
Education
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Ph.D. in Economics, University of Groningen - The Netherlands
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M.A. in Econometrics and Marketing, University of Groningen - The Netherlands
Academic appointments
Academic Responsibilities at HEC
- 2023- Department Head, Marketing HEC Paris
- 2021- Professor, Marketing HEC Paris
- 2012-2021 Associate Professor, Marketing HEC Paris
- 2012- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
External Academic Responsibilities
- 2010-2012 Visiting Assistant Professor, Fisher College of Business The Ohio State University
- 2005-2010 Assistant Professor, Smeal college of business The Pennsylvania State University
Scientific Activities
Membership in Academic or Professional Organisation
- American Marketing Association (member since fall 2005)
- INFORMS (member since fall 2005)
- Psychometric Society (member since fall 2005)
- American Statistical Association (member since fall 2009)
- European Marketing Academy EMAC (member since 2014)
Conference organisation
Awards & honors
- 2020 2020 Sheth Foundation/Journal of Marketing Award
- 2016 HEC Foundation Best Researcher Award
- 2011 Winner of the 2011 IJRM Best Paper award