Daniel HALBHEER

Associate Professor

Marketing

halbheer@hec.fr https://sites.google.com/site/dhalbheer/

Biography

Daniel Halbheer is Associate Professor of Marketing, holder of the FII Institute chair on "Business Models for the Circular Economy," and Academic Director of the Climate and Earth Center at the Society and Organizations Institute of HEC Paris. In his research, he tackles phenomena that are relevant for business and society at large—including circular business models, decarbonization of supply chains, and corporate social responsibility—through the lens of marketing. He holds a Doctorate in Economics from the University of Zurich (Switzerland).

His research appeared in leading international journals including the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Industrial Economics, and Games and Economic Behavior. He is the winner of the 2014 IJRM Best Paper Award, a finalist of for the 2018 IJRM Best Paper Award, and the winner of the 2021 Rigor and Relevance Research Award of the Swiss Academy of Marketing Science.

Daniel currently teaches the module Data-Driven Marketing in the EMBA Program, MathCamp in the MBA program, and the core course Marketing Science in the PhD program. He is also Academic Director of the Climate and Business Certificate, for which he obtained the 2022 Bruno Roux de Bézieux Award for Educational Initiative from the HEC Foundation.

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Scientific articles

Managing Service Shutdowns: Cash Refunds or Vouchers?

International Journal of Research in Marketing, June 2023, vol. 40, n° 2, pp 294-315, (in coll. with R. R. CHEN, E. GERSTNER , P. ROMA)

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, March 2022, vol. 86, n° 2, pp 186-201, (in coll. with M. BERTINI, S. BUEHLER, D. R. LEHMANN)

Price and Quality Decisions by Self-Serving Managers

International Journal of Research in Marketing, June 2020, vol. 37, n° 2, pp 236-257, (in coll. with M. BERTINI, O. KOENIGSBERG)

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, March 2018, vol. 35, n° 1, pp 100-115, (in coll. with D. L. GÄRTNER, E. GERSTNER, O. KOENIGSBERG)

Payment Evasion

Journal of Industrial Economics, february, 3 2017, vol. 67, n° 4, pp 804-832, (in coll. with S. BUEHLER, M. LECHNER)

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, June 2014, vol. 31, n° 2, pp 192-206, (in coll. with F. STAHL, O. KOENIGSBERG, D. LEHMANN)

Persuading Consumers with Social Attitudes

Journal of Economic Behavior and Organization, September 2012, vol. 84, n° 1, pp 439-450, (in coll. with S. BUEHLER)

Selling When Brand Image Matters

Journal of Institutional and Theoretical Economics, 2011, vol. 167, n° 1, pp 102-118, (in coll. with S. BUEHLER)

Self-Reinforcing Market Dominance

Games and Economic Behavior, 2009, vol. 67, n° 2, pp 481-502, (in coll. with E. FEHR, L. GOETTE, A. SCHMUTZLER)

Are There Waves in Merger Activity After All?

International Journal of Industrial Organization, 2009, vol. 27, n° 6, pp 708-718, (in coll. with D. GÄRTNER)

Chapters in edited books

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Working papers

Product Design and Consumer Participation in Circular Business Models

Cahier de Recherche du Groupe HEC , 2022

Service Shutdowns and Compensation: Cash Refunds or Vouchers?

Cahier de Recherche du Groupe HEC , 2021

Funding Mechanisms for Higher Education: A Marketing Perspective

Cahier de Recherche du Groupe HEC , 2019

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Scientific articles

Managing Service Shutdowns: Cash Refunds or Vouchers?

International Journal of Research in Marketing, June 2023, vol. 40, n° 2, pp 294-315, (in coll. with R. R. CHEN, E. GERSTNER , P. ROMA)

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, March 2022, vol. 86, n° 2, pp 186-201, (in coll. with M. BERTINI, S. BUEHLER, D. R. LEHMANN)

Price and Quality Decisions by Self-Serving Managers

International Journal of Research in Marketing, June 2020, vol. 37, n° 2, pp 236-257, (in coll. with M. BERTINI, O. KOENIGSBERG)

Optimizing Service Failure and Damage Control

International Journal of Research in Marketing, March 2018, vol. 35, n° 1, pp 100-115, (in coll. with D. L. GÄRTNER, E. GERSTNER, O. KOENIGSBERG)

Chapters in edited books

Ökonomische Grundlagen und Grundbegriffe

Basler Kommentar Zum Kartellgesetz, M. Amstutz, M. Reinert (Eds), Helbing Lichtenhahn, 3-58

Working papers

Product Design and Consumer Participation in Circular Business Models

Cahier de Recherche du Groupe HEC , 2022

Service Shutdowns and Compensation: Cash Refunds or Vouchers?

Cahier de Recherche du Groupe HEC , 2021

Funding Mechanisms for Higher Education: A Marketing Perspective

Cahier de Recherche du Groupe HEC , 2019

Consumer Resistance

Cahier de Recherche du Groupe HEC , 2018

Education

2006
Doctorate, Economics, University of Zurich - Switzerland
2002
Master in Economics, University of Zurich - Switzerland

Academic appointments

Academic Responsibilities at HEC

2016-2019 Course Co-coordinator M1 Marketing Core Course Grande Ecole program HEC Paris
2015-2018 Co-Pilot LabEx ECODEC, Axe 4 “Evaluating the Impact of Public Policies and Firms’ Decisions” HEC Paris
2015-2018 Member of the Steering Committee, GREGHEC HEC Paris
2014- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
2014- Associate Professor HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

Elected Member of the Industrieokonomischer Ausschuss, Verein fur Socialpolitik (VfS)
Member, European Marketing Academy (EMAC)
Member, German Economic Association of Business Administration (GEABA)
Member, Institute for Operations Research and the Management Sciences (INFORMS)

Editorial activities

Reviewer, Economic Inquiry, Economica, Information Economics and Policy, International Journal of Research in Marketing, International Journal of the Economics of Business, Journal of Applied Social Science Studies, Journal of Evolutionary Economics, Journal of Production and Operations Management, Management Science

Reviewer for EMAC 2013 (Istanbul)

Reviewer for the 2nd Workshop on Industrial Organization: Theory, Empirics and Experiments (University of Salento)

Reviewer for EMAC 2015 (Leuven)

Reviewer for EMAC 2014 (Valencia)

Reviewer for EMAC 2017 (Groningen)

Reviewer for EMAC 2018 (Glasgow)

Reviewer for EMAC 2019 (Hamburg)

Conference organisation

2021-2021 Climate change & business: the role of nature & challenges of decarbonization

Local co-organizer of the XIIth Symposium of the German Economic Association of Business Administration (University of Zurich, joint with Nicole Ehrsam and Ulrich Kaiser)

Local co-organizer of the 6th Workshop on Media Economics (University of Zurich, joint with Ulrich Kaiser and Susan Mendez)

Co-organizer of the 2017 HEC Paris Marketing Research Camp (with Cathy Yang)

Awards & honors

2023 Prix Bruno Roux de Bezieux to Daniel Halbheer, Academic Director, Igor Shishlov (MSD.11), Executive Director, for their educational initiative
2021 Rigor Relevance Research Award of the Swiss Academy on Marketing Science
2019 Finalist 2018 IJRM Best Paper Award for 'Optimizing Service Failure and Damage Control '
2015 2014 IJRM Best Paper Award for 'Choosing a digital content strategy: How much should be free?'