Ludovic STOURM

Ludovic Stourm is an Assistant Professor of Marketing at HEC Paris. He holds a Ph.D. degree from the Wharton School of the University of Pennsylvania, a Master’s degree in Statistics from Harvard University, and an Ingénieur degree in Computer Science from the Université de Technologie de Compiègne.

He is an empirical modeler who builds econometric models to investigate aspects of consumer preferences and generate recommendations for companies regarding their marketing activities. His research is divided in two streams focused on different substantive domains: digital platforms and consumer packaged goods. He employs different methods, including methods from Empirical Industrial Organization, continuous-time event modeling, spatial modeling, and Bayesian estimation methods. He also develops efficient computation techniques to estimate complex models of demand. He enjoys working on rich datasets by combining data from multiple sources. His research has been published in leading journals such as Marketing Science and the Journal of Marketing Research.

Prior to his academic career, he worked as a software engineer at Apple and as a consultant applying data-driven methods to solve marketing problems. Ludovic is a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS).