Make a donation
You maybe looking for
admission
Master
donation
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
Make a donation
About HEC
Overview Overview
Who
We Are Who
We Are
Égalité des chances Égalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversity
& Inclusion Diversity
& Inclusion
The HEC
Foundation The HEC
Foundation
Campus life Campus life
Activity Reports Activity Reports
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management Master in
Management
Master's
Programs Master's
Programs
Double Degree
Programs Double Degree
Programs
Bachelor
Programs Bachelor
Programs
Summer
Programs Summer
Programs
Exchange
students Exchange
students
Student
Life Student
Life
Our
Difference Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Executive programs Executive programs
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Andreas Lanz

Assistant Professor
Marketing

Andreas Lanz's research on seeding and dissemination in user-generated content networks lies primarily in the intersection between marketing, economics, and information systems, and are geared towards understanding the use of social influence for firms and its impact on society. Given his expertise, Andreas teaches Business Analytics in the MBA as well as Grande École Program and serves on various corporate boards.

lanz@hec.fr
Google Scholar
Andreas Lanz - Knowledge

Latest articles

Marketing
boat on the sea between waves
Marketing
Marketing
influencer marketing - unsplash
Subscribe button for Knowledhe@HEC newsletter

Newsletter knowledge

A monthly brief in your email box and 3 issues of the book per year.

Subscribe now

follow us

Insights @HECParis School of #Management

Follow Us

Support Research

Our articles are produced thanks to our reader's support

Give