Specialists continue to hotly debate the impact of culture on creativity. Based on recent and established research on the topic, three researchers applied a meta-analytical research technique to find out how certain cultural values and their level of enforcement determine the ways people best achieve creativity in a given country.
By Michel Lander
Despite the romantic view that artistic genius and organizations are at odds, creativity alone doesn't generate full-blown creations. The creation process needs to be managed so as to translate ideas into new movies, perfumes or novels, and bring them to the market. HEC Paris's Thomas Paris carried out ten in-depth case studies of businesses from the movie industry to haute cuisine and along with Sihem Ben Mahmoud-Jouini, identified the four key stages of the creative process.
By Thomas Paris , Sihem Ben Mahmoud-Jouini
Risky investments such as stocks typically are associated with high long-term returns. However, this is not so in the case of art. Why don’t art markets follow the normal rules of investment? New research by Stefano Lovo and Christophe Spaenjers uncovers the idiosyncrasies of this very particular type of investment and offers tips for those considering putting their money into fine art.
By Christophe Spaenjers , Stefano Lovo
Creative breakthroughs in art, music, and science profoundly impact society, and yet our understanding of creativity and how it is valued remains limited. To better understand creativity and how creative output is valued in society, a researcher is using a computational model, based on big data approaches, to evaluate the creative merit of artworks.
By Mitali Banerjee
Thomas Paris and his co-authors show how technological breakthroughs are assimilated into the creative process at Ubisoft, a major player in the development and distribution of videogames. Ubisoft’s good practice could be a great source of innovation for other industries.
By Thomas Paris
Like all living things, brands get old. However, revitalizing a logo—the most adaptable component of visual identity—can rejuvenate a brand. After studying the impact of the different factors involved in revamping a logo, Bruno Kocher has discovered that consumers are the most influenced by logo familiarity and aesthetics.
By Bruno Kocher
From an economist's point of view, the question of the fluctuating value of works of art is intriguing. William Goetzmann, Luc Renneboog, and Christophe Spaenjers tackle the problem, seeking to explain what determines changes to prices in the art market—a market characterized by the singularities of individual buyers and its sensitivity to economic fluctuations.
By Christophe Spaenjers
