Giovanna Almeida

It was a complete learning journey of classes, Paris in-store visits, business case discussions and recommendations. 

As an industrial engineer with +6 years’ experience in consumer goods in Finance and Marketing departments. I decided to attend the Luxury Management program at HEC Paris this summer to upskill my brand management skills and learn more about the luxury sector, a business that I am personally interested in and admire. And I knew there was no better school to do that than the prestigious HEC Paris.

Even though my main goal was to upskill my knowledge in brand management and the luxury goods sector, I can assure that the experience was more than that. During these weeks I had the opportunity to learn from prestigious professionals and experts by exposure to core marketing strategies, diverse business models, differences among premium and luxury goods, and even luxury sector specifics such as Art in Luxury, Haute Couture, and the business of Gemstones.

It was a complete learning journey of classes, Paris in-store visits, business case discussions and recommendations. And creating connections with colleagues from all over the world.

I highly recommend this course to everyone who has admiration for the Luxury sector and would like to learn more about it with experienced professionals who made this sector the fast-growing business we know today. And all of this in a prestigious school such as HEC Paris.

For more information about the Summer Program Luxury Management