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Kristine de Valck

Associate Professor
Marketing

Kristine de Valck's research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice. 

devalck@hec.fr
Kristine de Valck HEC professor

Latest articles

Marketing
professor kristine de Valck smiling in front of her bookshelf
Marketing
old man laughing while seeing his phone
Marketing
social media vignette
Marketing
binge watching Netflix
Reinventing Business Education
Kristine de Valck vignette
"Law and order” in online communities by Kristine de Valck
Marketing
Kristine de Valck talking
Marketing
How to manage electronic word of mouth to boost sales - ©Fotolia - mrswilkins
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