Biography
L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.
L. J. Shrum is a consumer psychologist whose research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information is used in the construction of values, attitudes and beliefs. His most recent research has focused on the multiples roles of the self in consumer judgment, particularly with respect to self-threat and its influence on materialism and conspicuous consumption. Other areas of research include psycholinguistics, and culture and its relation to consumer behavior. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research, and Public Opinion Quarterly, as well as numerous edited books. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, was published in 2012. His research has received a number of awards, including a Best Article Award from the Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. He is past president of the Society for Consumer Psychology, and currently serves on the editorial review boards of Journal of Consumer Research, Journal of Consumer Psychology, and Media Psychology.
Scientific articles
The Journal of the Association for Consumer Research, April 2024, vol. 9, n° 2, pp 119-140, (in coll. with E. FUMAGALLI, T. LOWREY)
Journal of Consumer Marketing, 2024, vol. 41, n° 4, pp 369-377, (in coll. with N. Rustagi)
Journal of Consumer Psychology, January 2024, vol. 34, n° 1, pp 140-141,
Current Research in Ecological and Social Psychology, 2024, vol. 6, pp 100172, (in coll. with E. Fumagalli)
Journal of Consumer Psychology, July 2023, vol. 33, n° 3, pp 591-601, (in coll. with E. D. T. JASPERS, M. PANDELAERE, R. G. M. PIETERS)
Journal of Consumer Psychology, January 2023, vol. 33, n° 1, pp 197-198,
Psychology and Marketing, July 2023, vol. 40, n° 7, pp 1405-1416, (in coll. with A. LALWANI, H. LEE, M. VISWANATHAN)
Journal of Consumer Psychology, April 2023, vol. 33, n° 2, pp 441-465, (in coll. with E. Fumagalli, T. LOWREY)
The Journal of the Association for Consumer Research, January 2023, vol. 8, n° 1, pp 1-12, (in coll. with N. SPIELMANN, S. DOBSCHA)
Journal of Macromarketing, December 2022, vol. 42, n° 4, pp 624-629, (in coll. with S. Kim, K. Park)
Books
Blurring the Lines Between Entertainment and Persuasion- Routledge, London
Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press
Chapters in edited books
Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV , 451-470
Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II , 57-74
Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing
Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447
The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London
The International Encyclopedia Of Media Effects, Patrick Rössler, Cynthia A. Hoffner, Liesbet van Zoonen, John Wiley & Sons US
The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196
The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 235-243
The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 216-224
Proceedings
2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)
Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)
SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, Tina M. LOWREY)
2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2018
Cahier de Recherche du Groupe HEC , 2018
Cahier de Recherche du Groupe HEC , 2018
Cahier de Recherche du Groupe HEC , 2016
Cahier de Recherche du Groupe HEC , 2016
Scientific articles
Journal of Consumer Marketing, 2024, vol. 41, n° 4, pp 369-377, (in coll. with N. Rustagi)
Current Research in Ecological and Social Psychology, 2024, vol. 6, pp 100172, (in coll. with E. Fumagalli)
The Journal of the Association for Consumer Research, April 2024, vol. 9, n° 2, pp 119-140, (in coll. with E. FUMAGALLI, T. LOWREY)
Journal of Consumer Psychology, January 2024, vol. 34, n° 1, pp 140-141,
Books
Blurring the Lines Between Entertainment and Persuasion- Routledge, London
Blurring the Lines Between Entertainment and Persuasion- Erlbaum Psych Press
Chapters in edited books
Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV , 451-470
Research Handbook On Luxury Branding, F. Morhart, K. Wilcox, S. Czellar, Edward Elgar Publishing, II , 57-74
Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing
Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447
Proceedings
2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)
Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, T. LOWREY)
SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, Tina M. LOWREY)
2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, T. LOWREY)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2018
Education
Academic appointments
Academic Responsibilities at HEC
- 2018-2023 Department Head, Marketing HEC Paris
- 2013- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
- 2013- Professor HEC Paris
- 2000-2000 Visiting Professor HEC Paris
External Academic Responsibilities
- 2008-2013 Chair, Department of Marketing, University of Texas at San Antonio University of Texas at San Antonio
- 2005-2013 Professor of Marketing, University of Texas at San Antonio University of Texas at San Antonio
- 2010- Visiting Professor, University of Sydney University of Sydney
- 2008- Visiting Professor, Tulane University Tulane University
- 2007- Visiting professor, Tulane University Tulane University
- 2002-2005 Associate Professor of Marketing, University of Texas at San Antonio University of Texas at San Antonio
- 2004- Visiting Associate Professor, Hong Kong University of Science and Technology Hong Kong University of Science and Technology
- 1998-2002 Associate Professor, Rutgers University Rutgers University
- 2001- Associate Visiting Professor, Stern School of Business Leonard N. Stern School of Business
- 1999-2000 Vice Chair, dpt of Marketing, Rutgers University Rutgers University
- 1992-1998 Assistant Professor of Marketing, Rutgers University Rutgers University
Scientific Activities
Membership in Academic or Professional Organisation
- President, Society for Consumer Psychology
- Association for Consumer Research
- American Academy of Advertising
- International Communication Association
- Society for Consumer Psychology
- Society for Personality and Social Psychology
Editorial activities
Awards & honors
- 2024 Society of Consumer Psychology (SCP) Fellow Award 2024