Despite the romantic view that artistic genius and organizations … creativity alone doesn't generate full-blown creations. The creation process needs to be managed so as to translate … ideas into new movies, perfumes or novels, and bring them to the market. HEC Paris's Thomas Paris carried out …
… The world's banking industry has seen a major sea-change since the 2008 financial crisis – or revolution as some might view it: the rise of the Fintech and its subsequent challenge to …
… to an earthquake of strong magnitude. Everyone agrees that there will be a before and after Covid-19. Whilst this earthquake assails us all, we do have control of the choices and decisions to be made. These will determine how crippled or strengthened we will …
On March 18, the European Central Bank launched the Pandemic Emergency Purchase program, a 750-billion-euro aid to support the European economy hit by the Covid-19 health crisis. …
The trade deal currently being negotiated between the US and the EU is one of the most ambitious ever conceived, with a …
When hospital patients unexpectedly take a turn for the worse and must be transferred to the intensive care unit (ICU), they are more likely to die or must spend a longer time in …
The conference focused on the challenges facing 21st century salesforce management. … strategies are forcing many major companies to reinvent their salesforces. The internet and cloud services are altering the nature of …
… without consumers being aware of it, for example by asking them to close a menu after selecting one of the featured food items. The current research asks the following questions: What is …
What do the choice of a specific technology for the NASA shuttle, choosing a marketing policy, selecting an airport location, assisting AIDS patients in Africa and the production of low-cost goods all have in common? The …
Published in the Harvard Business Review's prestigious list of … Frédéric Dalsace's idea—creating brands that mature with their customers, like the sorcerer's apprentice who evolves with his readers—is …
