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Executive Education

MUST - Management d’une Unité Stratégique - Paris MUST - Management d’une Unité Stratégique - Paris

EXECUTIVE CERTIFICATE   capitalisation certificat

Language : French   drapeau fr 

Download the brochure

Program overview

 

This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment).

The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager. 

réunion de travail

MUST - Management d’une Unité Stratégique - Paris

Format: In class
Duration: 12 days
Language(s): French
Next start(s):
Cost: 17400 €*
Place(s): Paris – Jouy-en-Josas Campus

The program is aimed at:

Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...

 

Download the brochure

 

* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change. 

Objectives

 

Develop a company's sustainability strategy


Develop a generalist, cross-functional, and agile management approach


Involve internal and external stakeholders in the creation of sustainable value for the company

PROGRAM

 

Composed of 3 modules


Strategic analysis and key generic strategies

The search for new opportunities and risk analysis

Mastering of key financial, sales and marketing challenges

Develop the business model and validate the chosen strategy

Factor in changes in the market, in particular the digital revolution and energy transition

Develop the functional implementation of the strategy, in particular on a marketing and financial level

Play an active role in your environment and with the key partners in the Supply Chain

Mobilize internal and external human capital

Define the principles of organization and its different models and manage people and talents

 


Academic director

FREDERIC LEROY
FREDERIC LEROY
Affiliate Professor, Strategy and Business Policy

Learning methods

 

This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.

Download the brochure

 

 


Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Learn more?

 

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.

I WOULD LIKE TO FIND OUT MORE

 

This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

Contact

Christine Collongues
CHRISTINE COLLONGUES
Program Advisor Management & Strategy