MUST - Management d’une Unité Stratégique - Paris MUST - Management d’une Unité Stratégique - Paris
Program overview
This program will enable current and future directors and board members to master all the necessary tools to define and implement the strategy of their Business Unit. This involves taking into account the interests of all stakeholders both internal (employees and shareholders) and external (customers, suppliers, and natural and social environment).
The aim of the program is to provide participants with hands-on and operational training in the role of a senior manager.
MUST - Management d’une Unité Stratégique - Paris
The program is aimed at:
Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Develop a company's sustainability strategy
Develop a generalist, cross-functional, and agile management approach
Involve internal and external stakeholders in the creation of sustainable value for the company
PROGRAM
Composed of 3 modules
Strategic analysis and key generic strategies
The search for new opportunities and risk analysis
Mastering of key financial, sales and marketing challenges
Develop the business model and validate the chosen strategy
Factor in changes in the market, in particular the digital revolution and energy transition
Develop the functional implementation of the strategy, in particular on a marketing and financial level
Play an active role in your environment and with the key partners in the Supply Chain
Mobilize internal and external human capital
Define the principles of organization and its different models and manage people and talents
Learning methods
This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.
Capitalization 
This Executive Certificate MUST - Management d’une Unité Stratégique is eligible for capitalization towards the:
- Global Executive Master In Management (GEMM) Majeure Finance
- Global Executive Master In Management (GEMM) Majeure Marketing Sales Business Development
- Global Executive Master In Management (GEMM) Majeure Strategic Management PARIS
- Global Executive Master In Management (GEMM) Majeure Strategic Management Abidjan
- Global Executive Master In Management (GEMM) Majeure Change Sustainability
- Global Executive Master In Management (GEMM) Majeure Général Management
- Global Executive Master In Management (GEMM) Majeure Sustainable Leadership Africa
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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