Fundamentals of Digital Transformation
Fundamentals of Digital Transformation Fundamentals of Digital Transformation
(subtitles in English and French)Program overview
In the current world of business, there is a growing importance of digital tools in providing a competitive advantage to organizations. From a mere commodity, digital technologies have now become a key differentiator. Firms, both big and small, are making huge investments in emerging digital tools related to artificial intelligence, big data, social media, blockchains, and platforms. However, are they getting the returns commensurate with their burgeoning digital investment budgets? Are there some underlying rules and principles that senior managers like you should keep in mind when deciding on implementing digital technologies? Are there any guidelines that you can use for undertaking a digital transformation project? Who should manage the digital resources within the organization —the IT department or the functional department? What should be the extent of involvement of functional managers in the process of digital transformation and implementation?
The answers to these, and many such questions related to digital management in the organizational context continue to remain ambiguous. The fundamental digital management course is premised on two broad objectives
1) to introduce you to some of the basic as well as significant upcoming technology related concepts, and
2) to inform you about the related implementation challenges and opportunities.
The discussion will cut across the traditional functional areas, to understand the common issues and possible actionable strategies.
Specifically, in the initial part of the module you will understand some of the basic principles that govern digital management in the organizational context. Building on these basics, the next part of the module immerses you in real‐life organizational situations to work out solutions to complex multifaceted digital management related problems. Finally, you will engage in a reflection activity to consider how you can implement the knowledge gained and strategies learned in your own organizational context, ensuring a practical and effective digital transformation.
Fundamentals of Digital Transformation
The program is aimed at :
This course is designed for professionals and executives that wish to learn basic and significant upcoming technology related concepts and the related implementation challenges and opportunities
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Grasp the fundamental principles and key issues concerning the use of technologies in your business.
Formulate pertinent digital management-related questions specific to your business context.
Recognize the potential disruptive impact of emerging technologies on your business.
Design actionable strategies to leverage digital disruption for business transformation.
Translate digital management principles into effective business strategies.
Plan and execute a digital transformation project to enhance market value.
Program
Course core competencies:
- Orchestrate and leverage the evolving digital resources in your organization to create value for the intended stakeholders.
- Gain detailed insights into the strategic aspects that govern digital resource management, going beyond the technological aspects of digital management.
Macro Course Structure:
- Week 1: Introductory meeting with the program manager and online learning (Prologue to digital Management)
- Week 2: Introductory live class session with faculty and online learning (Fundamentals of Digital Management)
- Week 3: Online learning (E-Business: Past, Present and Future)
- Week 4: Groupe assignment
- Week 5: Live Class Session with assignment presentation and debriefing
- Week 6: Live Class Session on rapidly evolving content, latest sector topics
- Week 7: Live Class Session on rapidly evolving content, latest sector topics
- Week 8: Group assignment
- Week 9: Live Class Session with assignment presentation and debriefing and conclusion
- Week 10: Individual assignment
Academic Director
Learning Methods and Evaluation
Learning Methods:
Online course:
- Videos and interactive videos
- Discussion prompts
- Recommended & optional readings
- Practice quizzes/ Surveys/ Mini-case studies / Action project in group
- Live webinar sessions
Live class sessions are compulsory. If a learner cannot make it, he or she should contact the program manager and have valid arguments to justify his or her absence.
Date Live class sessions Cohort 1 :
- Onboarding: 27 September 14:00-14:30
- Week 2 Introductory webinar with Shirish: September 30 13:00 – 14:00
- Week 5: 24 October 13:00-15:00
- Week 6: 29 October 13:00-15:00
- Week 7: November 5 13:00-15:00
- Week 9: November 25 13:00-15:00
Evaluations:
To earn the certificate of completion, you must meet the following criteria:
1. Demonstrate sufficient knowledge of the course content through 4 assignments
2. Actively participate in the course and cover the course material.
3. Attend the live class sessions, which are essential to the course's pedagogical design. Live class sessions are compulsory.
Different components of the course have varied weights in the overall assessment. Missing one part of the course does not automatically disqualify you from receiving the certificate. However, you must receive a grade at least equal to 60%.
| Assignment | Evaluation percentage | Deliverable | GA/PM |
|---|---|---|---|
| Tesco assignment (individual) | 10% | Completion of online Tesco quiz | Grading out of 10 |
| Hummel case study (group) | 20% | Submission and presentation of group case study project by the due date | Grading out of 20 |
| AI case study (group) | 20% | Submission and presentation of group case study project by the due date | Grading out of 20 |
| Final individual assignment (individual) | 25% | Submission of the individual assignment by the due date | Grading out of 25 |
| Group member peer evaluation | 10% | Each candidate has to evaluate the contribution of all peers in the team to all the group assignments. | PM |
| Class participation | 15% | Watching all the videos, contributing to all the discussion forums and participating in all the live sessions. | PM |
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