Marketing stratégique Marketing stratégique
Program overview
Do you wish to revisit or acquire the necessary skills to develop an optimized marketing plan that is aligned with the current challenges you face?
This program will enable you to reinvent your marketing strategy and action plan by integrating the transformations and opportunities offered by digital and technological advances.
Marketing stratégique
The program is aimed at:
Managers and operational teams working in marketing, sales, development, communication, and R&D, in both the B2C and B2B sectors. Any director or manager wishing to heighten their awareness of the challenges facing the marketing function
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Develop a marketing strategy adapted to market expectations and translating it into an operational action plan
Use digital tools to serve the strategy and activating digital levers to support changes
Integrate the contributions of neuroscience and artificial intelligence into marketing plans
Program
Diagnostic analysis, targeting, positioning, objectives.
Reflect on the concept of customer loyalty through numerous topical examples and a practical workshop.
The customer journey and relationship at the heart of digital marketing with practical case application.
Enrich your understanding of consumer behavior through neurosciences and become aware of the added value of artificial intelligence for a more efficient marketing.
Learning methods
This program is resolutely action-oriented thanks to the methodological input that is applied to concrete cases. The theoretical concepts feed the strategic dimension of the action plans and the exchange of experiences between participants and facilitators stimulates a spirit of anticipation and innovation.
Download the brochure
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Register for the program
Fill in the form to check your eligibility and start the registration process.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
Find out more about possible funding options for the program you have chosen.
